Asia Pacific Journal of Marketing and Logistics
Issue(s) available: 156 – From Volume: 5 Issue: 2, to Volume: 37 Issue: 1
Volume 37
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Issue 1 2025
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Volume 35
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Volume 18
Strategies for E-retailers to cope with supply chain disruption: a hybrid perspective on sourcing and pricing
He Huang, Yuchen Xu, Youhao Wang, Ziwei ZhaoIn this digital age and risk society, this study aims to explore innovative strategies for E-retailers during supply chain disruptions to construct a more resilient supply chain…
The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types
Jungwon Lee, Jun Yu, Jae Hyun YouDrawing on the shopping goal theory, this study sets the following research questions. Research question 1: How do keyword characteristics of e-commerce platforms affect seller…
I buy green because I feel green pressure: the effect of destination social responsibility on tourists’ green product purchase behavior
Danping Liu, Hedan Fang, Mei Huang, Changchun Jiang, Jingchen MaEncouraging green consumption is a proven strategy for supporting destination sustainability. Nonetheless, extant research approaches destination sustainability mainly from an…
Repercussions of restaurant corporate social responsibility on positive emotions, memorable experiences and eWOM
Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Celso Augusto de MatosThis study endeavours to (1) evaluate the impacts of consumers’ perceptions regarding the corporate social responsibility (CSR) practices of casual dining restaurants on their…
The impact of mandatory disclosure on rewarding online reviews based on S-O-R theory
Wen-Yau Liang, Chun-Che Huang, Tzu-Liang (Bill) Tseng, Jia-Chi ChenUp to 89.1% of consumers have changed their decisions due to the influence of online reviews. In order to increase the number of reviews, some websites and platforms have adopted…
The role of restaurant diners’ motivations and restaurant attributes in developing customer loyalty in traditional Chinese medicine restaurants
Jong-Hyeong Kim, Yuchen Xu, Seongseop (Sam) KimIn a reflection of individuals’ interest in maintaining a healthy lifestyle, nutraceutical restaurants, which provide health benefits, have emerged on the market. However, little…
Exerting creativity: unveiling the mechanisms of mobile short-video advertising in promoting consumer decision-making
Xiaojun Fan, Pengbo Xu, Huiyao Li, Tiantian SunIn the digital era, creativity is pivotal in marketing, particularly in advertising, where mobile short-video advertising (MSA) has surged in popularity. However, the mechanism of…
Digitalization and green supply chain activities in manufacturing: a case study of Huawei
Yan LiThis paper explores the relationship between digitalization and green supply chain (GSC) activities in the manufacturing industry, using Huawei as a case study.
How short video platforms retain customers: focusing on the roles of user stickiness and flow experience
Yanglei Jia, Keke Zheng, Xinglong Liu, Xiang GuoThe highly competitive atmosphere of the short video platforms has increased their similarity, while users possess remarkably diverse preferences, complicating the improvement of…
Balancing uniqueness and patronage: the dual impact of brand name complexity on consumer behavior
Chen Chen, Jia Luo, Jiajing HuMarketers of new brands increasingly utilize complex names to draw consumers’ attention. Although complexity can make a brand stand out, whether it encourages or discourages…
Interactive or not? Enhancing the interactive effectiveness of virtual brand ambassadors on consumer behavior
Zheng ShenNowadays, more and more brands are developing their own virtual ambassadors for interactive communication and marketing with consumers. Exploring the interactive effectiveness of…
How celebrity attachment influences event participation intentions: from the customer-relationship theory and attachment theory approaches
Phuong Kim Thi Tran, Nhi Thao Ho-Mai, Nhi Uyen Thi Nguyen, Uyen Phuong Thi Mai, Nhi Uyen Ngoc Nguyen, Duong Hai Thi Bui, Huy Van Le, Vinh Trung TranFrom the customer-relationship theory and attachment theory approaches, this study proposes a serial mediation model to examine how celebrity attachment influences event…
The change of consumer-domestic brand attitude under the influence of multi-period public opinion events: evidence from Chinese fast-fashion clothing brands
Zhao HanThis study aims to conduct a dynamic analysis of consumer attitudes towards domestic brands under the influence of multiple-period opinion events, providing methodological…
How can short travel videos facilitate tourists’ decision-making about traveling to cultural heritage destinations? Evidence from the Wudang Mountain Complex
Shan Wu, Xin PengTourist attractions promote their marketing campaigns by releasing short tourism promotional videos for their potential to promote tourists’ decision-making. However, few scholars…
Local suppliers’ power and its effects on buyers’ reaction
Feng Hsu LiuThe selection of capable suppliers in emerging markets raises an interesting dilemma. It might be risky if capable partners grow and behave opportunistically; on the other hand…
An eye-tracking study on the impact of incorporating rhetorical figures in English-Chinese advertisement translation
Ying Cui, Xiao LiuRhetorical figures are frequently used in English-Chinese advertisement translation, but their impact on consumers is an under-studied issue. This research aims to explore Chinese…
Reconceptualising brand transgressions in the context of sacred consumption: an institutional perspective
Simran Kaur, Yit Sean Chong, Pervaiz Khalid Ahmed, Md Yunus AliThis research investigates how religion uniquely influences consumer behaviour by exploring the dynamics when a brand transgression violates a religious norm. Specifically, the…
Who hates your brand? An analysis of consumer brand hater typology
Oula Bayarassou, Imene Becheur, Pierre Valette-FlorenceThe purpose of this study is to develop a typology of brand haters, depending on their coping processes to the different stressful consumption situations, and associate these hate…
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion
Hao Li, Yao PengEmpirical evidence indicates that cross-industry cooperation is a popular promotional format in which retailers can engage in market resource sharing and exchange. Although many…
Scale development and validation of green country image: focusing on Chinese consumers
You-Kyung Lee, Yi Li, Yu LiuThis study aims to develop and validate a new scale for measuring green country image (GCI). The current country image (CI) concept is recognized as limited in capturing the…
The selection model of international air express for high-tech manufacturers in airfreight of sample products: the fuzzy best-worst method
Show-Hui Huang, Wen-Kai Hsu, Thu Ngo Ngoc Le, Nguyen Tan HuynhA popular production model for high-tech manufacturers is that they move most production lines abroad to produce formal products for sale and just keep a few production lines in…
Exploring the mechanisms of different social norms influencing green consumption attitude and behavior
Xiaojuan Hu, Jingchao HuGreen consumption is conducive to global sustainable development. This study aims to explore how social norms (i.e. descriptive norms and injunctive norms) impact green…
Consumer insights on cultural appropriation in fashion: a Douyin analysis
Puneett BhatnagrThis study investigates consumer perspectives on cultural appropriation in the fashion industry by analysing user-generated content on Douyin.
The impact of scarcity promotions in live streaming e-commerce on purchase intention: the mediating effect of emotional experience
Rong ZhouThis article investigates the impact mechanism of scarcity promotions in live streaming e-commerce on consumer purchase intention in the context of urban-rural and male-female…
Match or mismatch: how emoji use shapes consumers’ perception of online reviews
Zhenchuan Cai, Kaili Chen, Haichuan ZhaoThe purpose of this research is to explore how text-emoji mismatch impacts consumers’ perceptions of authenticity and helpfulness in online reviews, examining the mediating effect…
How does original equipment manufacturing brand disclosure affect purchase intention? The mediating role of brand competence and brand warmth
Hong Ge, Wei Wang, Yuting Wang, Ran TanOriginal equipment manufacturers (OEMs) are increasingly discoursing well-known brands to support their own brands. This study explores how original equipment manufacturing (OEM…
Images of ingredients or finished products on food packages: the effects of food readiness and purchasing motivations
Li-Shia Huang, Yu-Jen Chou, Cheng Zhang, Ying-Yu LanThis study explores the impact of packaging images (ingredients vs finished products), degree of food readiness (ready-to-heat vs ready-to-cook) and purchasing motivations…
Failed products, successful influencers: the moderating effect of the stealing thunder strategy on purchase intentions in live-streaming e-commerce failures
Pingjun Lu, Lin Fang, Qiying Chen, Xujie MaA live-stream failure occurs when the product which is highly recommended by the influencers and exhibited quality problems. This study investigated how brand trust and…
Playful TikTok videos: investigating the role of mental imagery in customers’ social media sharing and destination attitude
Yanzhe Yuan, Jiraporn Surachartkumtonkun, Wei ShaoThis research explores how playful TikTok video content influences customers’ attitudes towards travel destinations and their intention to share. It examines the role of mental…
Research on the coordinated development evaluation of manufacturing and logistics industry: a case study of Jiangsu province and Shandong province
Rongkun Liu, Furui ZhaoThe integrated and coordinated development of the manufacturing and logistics industries is crucial for promoting deep integration and innovative development between the two…
How WeChat official account marketing activities enhance brand loyalty among yoga consumers: the role of consumer trust and shopping motivations
Yu Song, Xiaoran Hu, Ying WangThe purpose of this research is to investigate how WeChat official account marketing activities influence consumer brand loyalty through instrument- and emotion-based paths (i.e…
The role of green influencers on users' green consumption intention: an empirical study from China and Pakistan
Ting Cui, Shenlong Tang, Qaisar IqbalBased on social identity theory and parasocial interaction theory, this paper investigates the psychological influence mechanism of social media green influencers (GIs) on users'…
How personal values influence home-country consumers’ attitudes toward the brand engaging in cross-border philanthropy? The empirical evidence from China
Jun Yang, Fang Ma, Diyi LiuThe research purpose is to investigate how personal values influence home country consumers’ attitudes toward the brand engaging in cross-border philanthropy by analyzing the…
Research on the spillover effects of promotion preannouncements on other selling products within and across brands
Chenyan Gu, Shuyue Jia, Xinsiyu ChangAs e-commerce platforms and merchants increasingly adopt promotion preannouncements, understanding their spillover effects on other products within and across brands is crucial…
A practice of reciprocity: how dose cause-related sport marketing stimulate consumers’ purchase intentions?
Yannian Wu, Euisoo Kim, James J. Zhang, Fengyan Li, Haixia DuanGrounded in social cognitive theory, social exchange theory and “cognition-emotion-behavior intention” analysis framework, a theoretical model of cause-related sport marketing…
Marketing agility during deep uncertainty using a sensemaking perspective: the performance influence of digitization and government intervention in retail healthcare
Gary Eckstein, Anup Shrestha, Fiona RussoCommunity pharmacies are critical healthcare providers facing unprecedented trading conditions during deep uncertainty. As such, this study aims to inform scholars and…
Consumer engagement with shopping platforms: focused on crowdsourcing and crowdsending
Ha Kyung Lee, Woo Bin Kim, Ho Jung ChooIn the context of growing efforts by online businesses to enhance consumer connections, understanding consumer engagement behaviors is imperative. This study explores consumer…
Navigating turbulent waters: the impact of technological turbulence on entrepreneurial orientation in Chinese e-commerce enterprises
Jianchun Yang, Mengya Qi, Yuqi Du, Zhi Chen, Liying ZhouThis study aims to investigate the impact of technological turbulence on entrepreneurial orientation (EO) in Chinese e-commerce enterprises. It also examines the mediating roles…
The role of consumer attitude and attachment in determining the effect of advertiser credibility on brand loyalty
Rituparna Basu, Neena SondhiThe study investigates the exclusive effect of advertiser credibility (AC) on consumer’s attitude towards the brand’s genuinity and subsequent brand loyalty (BL). Additionally…
Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors
Sonali Singh, Richa Misra, Puneett Bhatnagr, Ekta AggarwalThe study follows platform theory (PT) and information processing theory (IPT) to understand the determinants of customer engagement (CE) on an over-the-top (OTT) platform…
Small green housing makes a big difference: the impact of natural environmental uncertainty on consumers' willingness to purchase green housing
Zhaoping Duan, Zhihua Ding, Yupeng Mou, Xueling Deng, Huiying ZhangThe residential sector is a principal contributor to global energy consumption, underscoring the critical importance of promoting green housing initiatives to mitigate energy use…
Gameful experience and consumers’ intention to continue using running apps: the roles of brand attitude and negative online reviews
Hemin Song, Kyungyeol Anthony Kim, Yuchen Guo, James J. ZhangGiven the potential benefits of gamification in running apps, it is necessary to explore the impact of users’ gameful experience on their intention to continue using running apps…
Virtual fitting room technology: unleashing the transformative potential for fashion brands’ retail operational performance
Junying Yu, Jiaxuan Xie, Honglin LuAs a retail operation mode of emerging mixed reality (MR) technology, virtual fitting room (VFR) revolutionizes how consumers interact with fashion brands.
How consumer perceptions of virtual streamers affect purchase intention in live streaming commerce: based on cognition-affect-behavior model
Min Qin, Mengmeng LiuDespite widespread use of virtual streamers, academic research on this subject remains limited. This study aims to explore the mechanisms by which consumer perceptions of virtual…
Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions
Kan Jiang, Dailan Zhou, Xiaoning Bao, Silan MoConsidering that when endorsing the same product, virtual influencers with different identity types (self-created, collaborative) can have different impacts on consumers'…
Enhancing sustainable consumer practices: the role of environmental knowledge in adopting BORS services
Xinyu Yao, Yanfeng Liu, Guanqiu QiThis study examined the impact of environmental factors on consumers’ intention to use buy online in-store returns (BORS) services. Specifically, it investigates how integrating…
The two-stage pricing of preannouncement for platform introducing self-operated logistics under consideration of the first- or second-mover advantage
Ping Li, Bin WuThe optimization of transport efficiency by self-operated logistics has brought competitive advantages to platform, who is gradually developing self-operated logistics and…
Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO
Poh Ling Tan, Fandy Tjiptono, Ser Zian TanFear of Missing Out (FOMO) is characterized by anxiety over potentially missed experiences, while Joy of Missing Out (JOMO) embraces contentment in opting out of social…
From initiations to sales: leveraging social media referral initiatives on customer willingness to participate in the cosmetics landscape in Sri Lanka
Nisha Jayasuriya, Punmadara Shyam Kumari Jayasinghe, Ashani Rajapaksha, Tharushi Dharmasiri, Damith Sumanasinghe, Ayesha DasanayakeReferral marketing can be identified as the commercial form used to encourage word-of-mouth (WOM) communication. It has become popular in recent times, supporting organisations to…
Defend what you love and what is fair: defensive word-of-mouth toward a brand
Yueh-Hysuan Lai, Mei-Tzu Huang, Tom M.Y. LinThis study investigates the mechanism of defensive word-of-mouth (WOM), which refers to consumers responding to unfair negative online reviews of a brand with which they identify.
Empirical study of Neo-Chinese fashion consumer behaviour from the perspectives of cultural identity and emotional self-regulation mechanism
Hu Meng, Xinran Xu, Tianyue TianThe purpose of this paper is to explore the influential mechanism of consumer behaviour and identity towards Neo-Chinese fashion from the perspectives of cultural identity and…
Tourism experiences and healthy aging: extending the successful aging model
Sharleen Xiaolian Chen, Henry Hoipong KuokThe surge in the older population has gained significant interest within the tourism sector worldwide. Little empirical research has been conducted to examine the role of tourism…
Analysing consumer switching behaviour and financial antecedents to determine the intention to use central bank digital currency: evidence from the Indian economy
Rajesh DesaiThe present research aims to study the behavioural intention to use the digital currencies issued by the central bank through the lens of technology acceptance and switching…
Influence of environmental, social and governance (ESG) disclosures on consumer brand perceptions and behavioral intentions
Li Keng Cheng, Hsien-Long HuangThis study investigates how consumers’ perceptions of brand prominence and credibility are influenced by companies’ disclosure of transparency and quality of environmental, social…
Indulging in virtual luxuries: unveiling the allure of impulse buying in metaverse
Teck Weng Jee, Si-Di Zhao, Gabriel Wei-En Wee, Hassan D Kalantari, Garry Wei-Han TanThis study aimed to examine consumers’ impulse purchases of luxury products in the metaverse, specifically by exploring how consumers’ motivational and emotional experiences…
What matters in the linkage between value orientations and usage behavior of electric ride hailing service?
Dinh Toan Nguyen, Thi Thu Mai Le, Thi Quynh Mai Nguyen, Nhat Linh Pham, Thi Ngoc Anh Ngo, Thuy Binh Chu, Mai Huong DinhThis research aims to investigate the relationship between value orientations, attitude, behavioral intention and usage behavior of electric ride hailing service in Vietnam…
How do young-oriented values facilitate conspicuous consumption travel behaviour through information searching and content generation?
Shan Wang, Ivan Ka Wai Lai, Jose Weng Chou WongThis study explores how the effects of youth-oriented values influence the behavioural attitudes towards online conspicuous activities during travel, leading to their further…
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust
Yiran Deng, Xianliang Wang, Dandan LiThe study aims to delve into the interactive relationships among brand authenticity, brand attachment, brand trust and brand loyalty using the ERC authenticity framework…
From GI products consumers to destination visitors: an examination of the push side mechanism
Xinwei Li, Xi Li, Tingyue Kuang, Lulu Cheng, Qi WuGeographical Indication (GI) products represent a distinct association between a product and its specific geographic origin. While scholars have acknowledged the impact of GI…
Which type of information’s quality in live streaming commerce captures consumers’ attention the most? Considering the moderating role of network size
Hailing Shi, Yaqi Wang, Xiaoya Gong, Fumin DengThis study aims to identify which types of information quality influence purchase intentions the most in live streaming commerce and to examine the role of network size in this…
Do commitment and asset specificity serve as the double-edged sword to assist co-production in enhancing value co-creation? A dyadic approach in Taiwan
Li-Wei Wu, Chung-Yu Wang, Yun-Chia TangValue, also known as co-creation, is recognized as the outcome of collaborative efforts between both parties. However, knowledge is currently limited regarding the motivations and…
Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach
Kung-Jeng Wang, Jeh-An WangThe digital marketing landscape is rapidly evolving, but the integration of visual content still heavily depends on human expertise. Driven by the quest for innovative marketing…
The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency
Nayeon Kim, Woo-Hyuk KimThe purpose of this study is to investigate the relationships between Meta-commerce consumption value, consumer satisfaction and continuous usage intention in light of the…
How to establish customers’ green brand relationships and behaviors: from green consumption consciousness perspectives
Li-Chun HsuThis study aimed to understand how the consumer–green brand relationship affects the behavior of consumers of e-commerce platforms for smallholder farmers; it did so by…
The impact of perceived experience with ChatGPT on online consumers' information searching behavior: an empirical study of Iranian college students
Hamid Alizadeh, Hamed Nazarpour KashaniThe purpose of this study is to explore the impact of perceived experience with ChatGPT on online consumers' information searching behavior. The study also examines the moderating…
The interactive effect of products and consumption frequency on happiness in China
Yufang JinA substantial portion of existing literature on comparing experiential and material purchases on happiness indicates an experiential advantage. However, this advantage is presumed…
Factors influencing consumers’ loyalty in the use of mobile telecommunication services: the case study in Vietnam
Khoa Nguyen Van, Huyen Pham Thi, Thuy Anh PhanThe research aimed to identify factors influencing customer loyalty in the use of mobile telecommunication services in Vietnam, focusing on two dimensions “attitudinal loyalty”…
Investigating factors influencing AI customer service adoption: an integrated model of stimulus–organism–response (SOR) and task-technology fit (TTF) theory
Ali Vafaei-Zadeh, Davoud Nikbin, Shin Ling Wong, Haniruzila HanifahArtificial intelligence (AI) customer service has grown rapidly in recent years due to the emergence of COVID-19 and the growth of the e-commerce industry. Therefore, this study…
Perception of corporate social responsibility in a morally contentious industry: the roles of consumption motives and ethical perspectives
Nizar SouidenThis study investigates the roles of consumption motives and ethical perspectives in explaining individuals’ perceptions of corporate social responsibility (CSR) within the…
Driving online course sales by leveraging teacher information
Yan Shi, Baiqing Sun, Ou Li, Chunhong LiOnline learning is increasingly popular, and educational platforms provide a wealth of courses. Improving course sales is the key to promoting sustainable development of online…
Access mode of consumption and psychological ownership: exploring the role of self-product connection
Ser Zian Tan, Fandy Tjiptono, Lin Yang, Argho Bandyopadhyay, Park ThaichonDrawing upon extended-self theory, this research aims to understand how different access modes of consumption and product type influence consumers' perceptions of self-product…
Understanding the formation process of positive customer engagement behaviors: a quantitative and qualitative interpretation
Luning Zang, Wenxiao Xiong, Yuying Liu, Ting DaiTo investigate the impact of cognition, emotion and other factors on positive customer engagement behaviors and to identify the differential formation processes and dynamic…
Testing the effects of personalized recommendation service, filter bubble and big data attitude on continued use of TikTok
Yuelong Tan, Sungjoon YoonThis study attempts to identify the determinant factors for Chinese users’ intention of continuous use of TikTok.
Value co-creation in sustainable express delivery: intergenerational perspectives
Fei Gao, Wene QiThe express delivery industry faces challenges engaging consumers in sustainable practices. This study explores how sustainable service quality affects corporate loyalty, mediated…
How should social media influencers tell compelling stories through video blogs? A study of storytelling features on live comments
Xuebing Dong, Biao Wang, Yan Liu, Nannan Xi, Donghong ZhuUtilizing the extended transportation-imagery model, this study categorizes three storytelling elements into six distinct factors – character types, influencer-character…
Examining the brand trust and willingness to subscribe to third-party add-on services in over-the-top platforms: a brand trust transfer perspective
Anup Anurag Soren, Shibashish ChakrabortyBased on trust transfer theory, this study explores trust transfer between two brands in the over-the-top (OTT) context. Specifically, it examines the effect of (1) the hosting…
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Abdullaev, Teddy Chandra, Eiman Abdelgabr Abdelsamie Allam, Mazhar AbbasThis study investigated the impact of octomodal mental imagery (OMI) on brand experience and authenticity in advocating sustainable development and responding to the lack of brand…
Sharing channel choices for electric vehicle battery manufacturers when considering range anxiety among heterogeneous consumers
Ninghao Chen, Bin Li, Meng Zhao, Jiali Ren, Jiafu SuThis study aims to investigate the optimal pricing decisions and shared channel strategy selection of battery manufacturers considering heterogeneous consumers' range anxiety.
Online platform promotional activity and purchase behavior of consumer with different self-control in China
Yuqi ZhuThe study explores the relationship between self-control and various online promotional methods faced by consumers simultaneously, simulating how consumers with distinct levels of…
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
Bin Xu, Omkar Dastane, Eugene Cheng-Xi Aw, Suchita JhaThe study aims to investigate how artificial intelligence (AI)-powered virtual streamers can supercharge brands in live-streaming virtual commerce (v-commerce). Built upon social…
Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance
Honglei Liu, Chang Suk Choi, Kyung Hoon KimThis study discusses the sources of value co-creation and its effects on businesses using social platforms such as Facebook, Instagram, Twitter and blogs.
A trusted B2B relationship quality in the Asian market: effects of salespeople's attributes
Yuan-Shuh Lii, May-Ching Ding, Shanchih LeeThe research applied service-dominant logic of marketing theory, a customer-centered and relational that principally grounded in service relationships and actor networks. In actor…
Additional reviews, perceived credibility and consumer online purchasing behavior: a study of university students in China
Xulong Wang, Xuejiao Bai, Liming ZhaoThis study explores the link between additional reviews, credibility, and consumers’ online purchasing behavior.
The configurational impact of e-commerce live streaming interactivity on consumer engagement behavior
Zhang Bolun, Zhou Yan, Jiang MinghuiThis study aimed to verify the impact of e-commerce live streaming interactivity on consumer engagement behavior. Specifically, the multiple dimensions of interactivity and tie…
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence
Cong Doanh Duong, Thanh Hieu Nguyen, Thi Viet Nga Ngo, Quang Yen Tran, Minh Hoa Nguyen, Thi Thu Phuong PhamThis research applies the stimulus-organism-behavior-consequence framework to explore how blockchain-enabled traceability influences trust in organic food producers and retailers…
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry
Pornpana Tangchua, Assadej VanichchinchaiThis study investigates the relationships between service quality, relationship quality (i.e. satisfaction, trust and commitment) and loyalty in the business-to-business (B2B…
Promoting counter-hedonic entertainment in China: assessing the effectiveness of the free trial market strategy
Ziqiong Zhang, Peiliang Sun, Le Wang, Zili ZhangCounter-hedonic entertainment, characterized by evoking negative emotions in consumers, has emerged as one of the most popular and profitable forms of entertainment in Western…
Greening the procurement: a SMART evaluation of environmental sustainability in Australian government purchasing policies
Aryana Shahin, Michael Polonsky, Lincoln C. Wood, Alfred Presbitero, Mayuri WijayasundaraThis study evaluates how well Victorian local councils’ procurement policies align with the sustainable and circular economy (CE) approach that prioritises sustainable and…
Using Instagram live-streaming viewers model to derive two types of needs satisfaction
Hsueh-Ling Wu, Tser Yieth ChenThis study employed the viewer factors of live streamers on Instagram to influence the attachment and flow and then to investigate the impact of live streamer viewers’ relatedness…
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market
Kaixin Yang, Huimei Bu, Rui Huang, Matthew Tingchi LiuThis research aims to explore the mechanisms by which green marketing practices (GMP) influence customer loyalty (CL) and how green self-identity (GSI) moderates the relationship…
Unpacking service failures in artificial intelligence: future research directions
Ritika Chopra, Seema Bhardwaj, Park Thaichon, Kiran NairThe present study undertakes an extensive review of the causes of service failures in artificial intelligence (AI) technology literature.
Older adults' lived experiences of thermal comfort in senior-friendly accommodations for healthy aging in humid tropics
Shi Yin CheeAs climate change disproportionately affects vulnerable populations, ensuring thermal comfort for older adults is magnified in tropical senior living environments. This study…
The effects of quality perception and multisensory perception on purchase intention when consumers shop online
Bo Han, Pei Li, Xiaoqin TanHow to reduce uncertainty in clothing online purchasing has become a primary concern for consumers. This study aims to investigate the effects of quality perception and…
Self-regulation and panic buying: examining the brake mechanism effect on fear of missing out
Tatiana Anisimova, Soniya Billore, Philip KitchenExtant research indicates that fear of missing out (FoMO) caused by the negative influence of media and word-of-mouth (WOM) leads to panic buying and generates a negative impact…
The threat of contagious diseases: when consumers avoid human presence in product packaging
Jane Park, Chaeyeong Kim, Sehoon ParkPostulating that individuals exposed to the threat of contagious diseases respond oversensitively toward other people, the current research aims to investigate its impact on…
The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts
Chunlin Yuan, Yajing Yin, Zeran Zhang, Shuman Wang, Hakil MoonThis study aims to develop a chain-mediated model to examine how streamer and product characteristics influence consumer behavior inertia (CBI) based on an extended…
The impact of in-feed advertising design features on purchase intention
Jingbo Shao, Chang Ma, Xinyue WangThe purpose of this paper is to investigate the impact of design features in in-feed advertising on its effectiveness. Previous research on various forms of advertising has…
Perceived environmental responsibility: how environmental pollution promotes self-improvement product preference
Yaming Wang, Jie Han, Junhai Li, Chunlan MouThis research is aimed to examine how environmental pollution affects consumers' preference for self-improvement products.
Unveiling the marketer's lens: exploring experiences and perspectives on AI integration in marketing strategies
Samer ElhajjarThis research paper examines the perspectives of marketing professionals on the impact of AI on marketing strategies.
Industry 4.0 supply chain nexus: sequential mediating effects of traceability, visibility and resilience on performance
Adil Riaz, Hafiz Mudassir Rehman, Aamir Sohail, Mobashar RehmanThe research frontier concerning the relationship between Industry 4.0 (I4.0) and supply chain performance (SCP) in manufacturing is currently lacking in a comprehensive…
Exploring the nexus between influencers and brand evangelism
Purvendu Sharma, Kapil KhandeparkarThis study investigates the antecedents that nudge followers of social media (SM) influencers into brand evangelism (BE). In doing so, we study how influencer-related attributes…
Personalized human-computer interaction as an information source for ride-hailing platforms: behavior intention perspective
Jing Li, Rui Ling, Fangjie Sun, Jinming Zhou, Haiya CaiThis paper adds risk perception and personalized human-computer interaction to the technology acceptance model, and further analyzes the impact of personalized unmanned ride…
Effects of virtual makeups' perceived augmentation on consumers' perceived value
Ruijuan Wu, Sha Xiong, Chenghu ZhangThe objective of this study is to examine how perceived augmentation of virtual makeup influences consumers’ perceived value (utilitarian and hedonic value).
Reselling or agency selling? The impact of live-streaming on selling formats
Yue Bicheng, Naimeng Liu, Bin LiuChoosing the proper selling format for online retail has long been a critical issue for many platforms to consider, whereas the emergence and popularity of live-streaming have had…
Switching costs and users’ intentions of an app-enabled cross-border e-commerce platform: examples of Amazon and Tmall Global
Jun Li, Ye HeUsing surveys of Amazon and Tmall Global users, this paper aims to empirically investigate the issue of platform technological selection. We explore the impact of switching costs…
Effects of consumers’ engagement in pro-environment activities on social media on green consumption behaviour
Fenghua LiBased on the stimuli-organism-response (SOR) theory, the purpose of this study is to demonstrate the impact of consumers’ engagement in pro-environment activities on social media…
The determinants of product trust in live streaming E-commerce: a hybrid method integrating SEM and fsQCA
Hong-Bo Jiang, Zou-Yang Fan, Jin-Long Wang, Shih-Hao Liu, Wen-Jing LinThis study adopts the elaboration likelihood model and configuration perspectives to explore the internal mechanisms underlying the influence of live streaming on consumer trust…
The persuasive effects of scarcity messages on impulsive buying in live-streaming e-commerce: the moderating role of time scarcity
Shuaikang Hao, Ling HuangLive-streaming e-commerce (LSE) allows anchors to bring offline promotion skills to interact with consumers and persuade them to buy. However, how consumers respond to these…
“Coolness” and “joy” in games: factors influencing mobile game players' willingness to make in-game purchases
Yining Ma, Wang HeThis study aims to deeply explore the factors influencing mobile game players' willingness to make in-game purchases, providing references for game developers and marketers to…
Young consumers' online experiential consumption behavior of foreign contemporary music: generational and gender differences in the refined stimulus-organism-response theory
Wooyang Kim, Hyun Sang An, Donald A. Hantula, Anthony Di BenedettoThis study aims to examine the younger generations’ experiential consumption of foreign contemporary music online (i.e. digital music streaming services) by generation and gender…
The impact of carbon emission regulations on B2C car-sharing platforms’ operating models
Changyong Sun, Yiwen Li, Yixuan LiuAlthough the impact of carbon emissions regulations is evident to upstream automakers, their influence on downstream B2C car-sharing platforms remains unclear. This article…
Linking SMEs’ customer strategy to firm growth: the case of manufacturing suppliers in South Korea
Eunjeong Seo, Euehun LeeThis study examines the customer strategies for small- and medium-sized manufacturing suppliers (SMMSs) in customer dominance markets, particularly regarding power asymmetry. It…
Navigating negative events: the role of online destination brand experience in tourists' travel decisions
Adnan Muhammad Shah, Abdul Qayyum, Mahmood Shah, Raja Ahmed Jamil, KangYoon LeeThis study addresses tourists' post-consumption perspectives on the impact of online destination experiences and animosity on travel decisions. Developing a framework based on the…
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps
Pratibha Singh, Garima MalikAs fitness apps have integrated gamification elements into their design to transform exercise into a compelling and competitive experience, this study draws on the expectation…
Influencer-generated content on social media: how does influencers’ self-disclosure affect followers’ purchase intentions?
Honghong ZhangThis study investigates the effects of two types of self-disclosure by influencers (i.e. personal self-disclosure and professional self-disclosure) on followers’ parasocial…
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau
Further Information
