Asia Pacific Journal of Marketing and Logistics: Volume 36 Issue 5

Exploring the effects of virtual annotation background display mode and transparency through a 360-degree panorama approach to online shopping

Weimin Zhai, Zhongzhen Lin, Biwen Xu

With the rapid development of technology, 360° panorama on mobile as a very convenient way to present virtual reality has brought a new shopping experience to consumers. Usually…

Cultivating loyalty in fast food through marketing cues

Hasliza Hassan, Ser Chee Lim, Muhammad Sabbir Rahman

Cultivating customer loyalty is extremely crucial for fast-food players to remain competitive in the industry. This research is discovering the path to cultivate customer loyalty…

Breaking the vertical barrier: effects of vertical direction and rotation of an English loan brand name on product evaluation

Jihye Park, Min Zhang, Seunghyun Yoo, Hannah Gloria Kwon

This study investigates the effects of vertical direction and rotation of English loan brand names in East Asian languages (Chinese and Korean) on processing fluency, perceived…

Curvilinear effects of corporate philanthropy on stakeholders and financial performance

Jungwon Lee, Ohsung Kim, Cheol Park

The purpose of this study is to analyze the nonlinear effects of corporate philanthropy on the responses of both internal and external stakeholders as well as its impact on…

Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China

Jinhua He, Jiaxin Xiang, Jing Wang

This study explores the influence of heritage brand extension on consumer purchase intention and analyses the effects of pop culture involvement. The extension of heritage brands…

The impact of reference price effect on pricing decisions

Chen-hao Wang, Yong Liu, Zi-yi Pan

The paper attempts to discuss the impact of reference price effect on pricing decisions.

Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms

Xiaojing Zhang, Yulin Zhang

This study highlights the impact of mental accounts on a user's decision-making regarding payment schemes and aims to determine the pricing strategy for the first-enjoy-after-pay…

Why dropping intention of attention to YouTuber channels?

ChienHsing Wu, Shu-Chen Kao, Jung-Chen Chen

Social participation and user-generated contents have engendered an era when “any receiver can be a provider.” Although studies have emphasized on increasing the number of…

The new ecological paradigm and consideration of future consequences; an integrated approach

Pranjal Pachpore, Prashant Kumar, D. Israel, Sanjay Patro, Sumit Kumar Maji

The purpose of this paper is to narrow the research gap by examining the relationship between new ecological paradigm (NEP), consideration of future consequences (CFC), the…

Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret

Isaac Cheah, Anwar Sadat Shimul, Brian 't Hart

This research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and…

The effect of goal type of user-generated content on consumers' compensatory consumption behavior

Hao Zhang, Dewen Meng, Xiaolin Lv

The purpose of this research is to explore the effect of goal type of user-generated content (UGC) on consumers' intention of within-domain and across-domain compensatory…

An integrated model of social media brand engagement: an empirical study of the Vietnamese luxury residential property market

Nguyen Sinh My, Long T.V. Nguyen, Hiep Cong Pham

Property developers identify the vital role of social media brand engagement (SMBE) in sustaining their businesses in competitive marketplaces, but it remains underexplored. This…

Fairness, profits and social welfare: the implications of pay-what-you-want in online food delivery

Arvind Shroff, Bhavin J. Shah, Hasmukh Gajjar

Pay-what-you-want (PWYW) is a pricing strategy implemented in a variety of settings like supermarkets and museums, in which consumers determine the price they are willing to pay…