Asia Pacific Journal of Marketing and Logistics: Volume 32 Issue 8

User willingness to purchase applications on mobile intelligent devices: evidence from app store

Jie Tang, Bin Zhang, Umair Akram

The purpose of this paper is to explore the facilitating and inhibitory factors on paid app downloading intentions based on an integrated valence theory, considering two social…

The interplay of social responsibility consciousness and evaluation mode in consumers’ response toward cause-related marketing-enhanced product

Eun Young Park, Jung Min Jang

The purpose of this paper demonstrate that purchase intention toward a cause-related marketing (CRM)-enhanced product can be positively correlated with consumers’ social…

Dynamics of country image: evidence from Malaysia

Dana-Nicoleta Lascu, Zafar U. Ahmed, Irfan Ahmed, Tan Hui Min

Previous research has posited country image to operate at two levels: the country’s macro image, based on general politico-economic descriptors of the country, and the country’s…

Modelling the behavioural intentions of day spa customers

Michael Daniel Clemes, David L. Dean, Thongkern Thitiya

This research develops and tests a comprehensive hierarchical model of the behavioural intentions of day spa customers.

Online customer-to-customer interactions, customer–firm affection, firm-loyalty and participation intention

Beomjoon Choi, Hyun Sik Kim

This study aims to investigate the impact of three types of online customer-to-customer interaction qualities on customers' participation intention through customer–firm affection…

Brand and firm values in distinct national cultures

Reza Chowdhury, Wootae Chun, Sungchul Choi, Kurtis Friend

The objective of this article is to investigate the moderating role of national cultures in the relationship between brand value and firm value.

Cognitive dissonance revisited: A typology of B2B buyers' post-decision ‘cognitive states’ and its implications for sales professionals

Roger Brooksbank, Sam Fullerton

In revisiting Festinger's theory of cognitive dissonance, this paper seeks to go beyond traditional business-to-consumer (B2C) research parameters and explore the full extent of…

Operational and relational governances of buyer–supplier exchanges

Jie Yang, Hongming Xie, Guangsheng Yu, Mingyu Liu, Yingnan Yang

This study examines the operational and relational governances as antecedents of cooperation commitment in buyer–supplier exchanges. It also assesses the impact of cooperation…

Unveiling the effects of figurative meanings in manipulated online hotel reviews on consumers' behavioral intentions

Naeem Akhtar, Muhammad Nadeem Akhtar, Umar Iqbal Siddiqi, Muhammad Riaz, Weiqing Zhuang

The present study develops a conceptual model that shows how the manipulation attributes of word choice, sentence fluency, convention of meaning, and organization of sentence…

Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers' green purchase intention

Matthew Tingchi Liu, Yongdan Liu, Ziying Mo

This research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products…