Asia Pacific Journal of Marketing and Logistics: Volume 36 Issue 3

The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE

Gongli Luo, Junying Hao, He Ma

Corporate philanthropy is increasingly a vital decision-making basis for consumers to purchase and establish relationships with enterprises. However, few studies have examined…

Systematic investigation of the logistics service quality of cross-border e-commerce: a mixed-methods perspective

Yu Zhang, Yafen Yuan, Jiafu Su

This study explores the factors that characterize the logistics service quality (LSQ) of cross-border e-commerce and identifies the different relationships between these factors…

Consumers’ response to CSR statement type in social crowding

Xiaoping Liu, Shiyu Wang, Yingqian Liang

Based on the construal level theory, this research study examines the interactive effect between social crowding and corporate social responsibility (CSR) statement type on…

An impetus for the research paradigm of corporate citizenship and customer loyalty: imprints from scale construction

Twinkle Gulati, Siddharatha Shankar

The purpose of this research is to construct a logical, consistent and validated instrument to appraise the effect of corporate citizenship on customer loyalty, all-inclusive of…

The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing

Mengjia Gao, Lin Huang

This study considers perceived enjoyment and attitude consistency as internal states of consumers in an omni-channel environment. This study aims to investigate the mediating role…

The 18th FINA world masters championships and destination loyalty

Euisoo Kim, Sukkyu Kim, Yunduk Jeong

Based on a stimulus–organism–response theory, the purpose of this study is to empirically examine structural equation model linking personal involvement, positive emotions…

The influence of psychological contracts on exporter–distributor relationships and export venture performance: the conditional role of institutional distance

Richa Chugh, Valerie J. Lindsay, Nicholas J. Ashill, Dave Crick

This study explores the influence of informal “psychological contracts” (PCs), (as opposed to formal contractual relationships) on exporter–distributor relationships.

Who generates your video ads? The matching effect of short-form video sources and destination types on visit intention

Hui Li, Xinxin Tu

Short-form videos have gradually become important marketing tools for tourist destinations. However, chaotic sources and homogenized content have led to poor user experiences…

Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions

Mukul Dev Surira, K.A. Zakkariya, Muhammed Sajid

The purpose of this study is to fill the research gap by investigating the impact of brand social initiatives on both the warmth and competence dimensions of the brand, as well as…

The effect of self-construal on solo dining intentions: an empirical study of Chinese consumers

An Yan, Zhanzhi Ren, Feng Pei, Xiaoxi Zhu

This study aims to examine the effect of self-construal on solo dining intentions and its underlying mechanism through consumer emotions. Furthermore, the study also investigates…

The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment

Mehdi El Abed, Adrian Castro-Lopez

Digitalization is revolutionizing the retail sector as today's consumers prefer a seamlessly integrated, fluid and irritation-free shopping experience enhanced with artificial…

How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? An empirical study based on psychological resistance theory

Depeng Zhang, Zhongxiang Li, Jiaxin Ma

Managing the growing word-of-mouth (WOM) of brand fans has become a new challenge for companies in the fan economy era. The purpose of this paper is to examine the effect of…

The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms

Sung Hun Bae, Joonheui Bae, Seonggeun Jo

This research aims to examine some nudges for creating psychological ownership in order to reduce misbehaviors, consequently encouraging subsequent users to demonstrate…