Asia Pacific Journal of Marketing and Logistics: Volume 27 Issue 1

Segmenting Australian online panellists based on volunteering motivations

Andrea Vocino, Michael Polonsky, Sara Dolnicar

The purpose of this paper is to seek to assess whether online commercial panel volunteering can be segmented based on their motivations, using the volunteer functions inventor…

The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau

Clement S. F. Chow, Erdener Kaynak, Winnie Mak

– The purpose of this paper is to find out whether the plain packaging format in cigarette labeling is worth adopting or not.

How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers

Rongwei Chu, Matthew Liu, Guicheng James Shi

The purpose of this paper is to examine spending pattern of Chinese migrant workers from rural regions to urban cities from a social identity perspective, which stems from Chinese…

Effects for console game sales in Japan market

Makoto Kimura

The purpose of this paper is to examine the respective effects of advertising, word of mouth (operationalized as “tweets” on Twitter), and serialization on sales of console game…

Luxury branding: the industry, trends, and future conceptualisations

Yuri Seo, Margo Buchanan-Oliver

The purpose of this paper is to examine the emergence of a global luxury brand industry and discusses previous conceptualisations of luxury brands. In this endeavour, the study…

I worship, so I download? Idol worship, music purchase and piracy by young consumers in Taiwan

Yu-An Huang, Chad Lin, Hung-Jen Su, Mei-Lien Tung

The purpose of this paper is to examine the effect of parental and peer norms on idol worship as well as the effect of idol worship on the intention to purchase and obtain the…

The impediments to the competitiveness of the rail industry in Australia: The case of the non-bulk freight market

Hadi Ghaderi, Jiangang Fei, Stephen Cahoon

– The purpose of this paper is to identify current impediments to the competitiveness of the rail industry in the Australian non-bulk freight market.

Management of disruptions by seaports: preliminary findings

Hui Shan Loh, Vinh V. Thai

The function of a port has evolved from a platform providing simple loading and unloading activities to a gateway that opens up numerous opportunities that proliferate economic…

Editorial

Ian Phau