Asia Pacific Journal of Marketing and Logistics: Volume 22 Issue 4

Performance and standardization of Australian, Japanese and US firms

Richard Alan Kustin

Globalization has fostered greater interest in all aspects of standardization theory including the 4Ps of the marketing mix or program and process marketing. The purpose of this…

Does service innovation process differ across cultures?

Intekhab Alam

New service development (NSD) is an important driver of growth, success and wealth of service firms in wide range of industries. Yet, few research studies have been done to…

The antecedents and consequents of relationship quality in internet shopping

Ki‐Han Chung, Jae‐Ik Shin

The purpose of this paper is to highlight the significance of relationship quality factors (customer satisfaction, e‐trust, and e‐commitment) on positive word of mouth (WOM) in…

Buying committees in the Chinese retail industry

Brenda Sternquist, Lu Wang

Retailers act as assemblers of merchandise, selecting goods from among a wide range of available products in order to enhance customer value and loyalty. The purpose of this paper…

Chinese consumers' perception of hypermarket store image

En‐Chi Chang, Bo Luan

The purpose of this paper is first, to find out store image attributes valued by Chinese consumers in Beijing; second, to understand Chinese consumers' preference by comparing an…

Malaysian consumers' credit card usage behavior

Zafar U. Ahmed, Ishak Ismail, M. Sadiq Sohail, Ibrahim Tabsh, Hasbalaila Alias

Despite the spread in usage and ownership of credit cards, few studies have examined its effect on consumer debt in developing nations. The main purpose of this paper is to…

The effect of option choice reversibility on product option choices and regrets

Chanthika Pornpitakpan

The purpose of this paper is to examine the effect of option choice reversibility on the number of options chosen, total spending, and upset/regret from actions/inaction, using…

Factors influencing tourists' revisit intentions

Vanessa A. Quintal, Aleksandra Polczynski

The purpose of this paper is to examine how university students' satisfaction with perceived attractiveness, quality, value, and low risk impact on their revisit intentions (RVI…

Editorial

Ian Phau