Asia Pacific Journal of Marketing and Logistics: Volume 36 Issue 9

Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business

Fabio Duma

In contemporary business and marketing literature luxury is mainly approached from the perspectives of production, communication and consumption. The author argues that to…

Influencing factors of Chinese consumers' purchase intention towards sustainable luxury

Huaxia Yang, Jinlong Cheng, Allen D. Schaefer, Shion Kojo

The authors examined the influence of perceived value on consumer attitude and purchase intention (PI) and the relationship between attitude and PI towards sustainable luxury…

Influences of persona self on luxury brand attachment in the Metaverse context

Juran Kim, Joonheui Bae

This study aims to examine the effect of actual and persona self-congruence on luxury brand attachment and the effects of luxury brand attachment on attitude toward luxury brands…

The effects of team diversity on promoting sustainable luxury products

Sara Quach, Felix Septianto, Park Thaichon, Billy Sung

This research examines the effect of team diversity on customer behavior (purchase likelihood) associated with sustainable luxury products and further considers the mediating role…

Social media marketing activities and luxury fashion brands in the post-pandemic world

Adnan Muhammad Shah, Mudassar Ali

Social media has broadened the scope of luxury brand marketing and has emerged as a salient tool for Internet marketing campaigns in the post-pandemic world. Under the theoretical…

A brand loyalty–risk framework in the luxury watch market

Pedro Silva, António Carrizo Moreira, Sílvia Almeida, Victor Moutinho

In a society that encourages consumption, attributes such as exclusivity and social recognition are important in what is intended to be restricted to a certain exclusive segment…

Environmental concern and purchase intention of pre-loved luxury products: a moderated mediation model

Gunjan Malhotra, Shipra Shaiwalini

This research paper aims to examine consumers' perceptions and behaviours towards “pre-loved luxury fashion products” and focusses on analysing the moderating influence of…

Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands

Nirma Sadamali Jayawardena, Sara Quach, Chinmoy Bandyopadhyay, Park Thaichon

This study examined the differential effects of printed advertisements with luxury and nonluxury brands on consumer brand attitude persuasion using a qualitative experimental…

The more attention you get, the better you feel? A study on the influence of being envied on inconspicuous consumption

Siyun Wang, Feng Li, Huanzhang Wang

From a relational maintenance perspective, this study explores the impact of being envied (benignly vs maliciously) on consumers' feelings of social anxiety and its influence on…

Consumers’ evaluation of ethical luxury advertisements: the roles of ethical consumer guilt and self-construal

Hanna Shin, Yan Li, Nara Youn

The authors investigated the factors influencing consumer evaluations of advertisements for ethical luxury products that incorporate animal rights and protection concerns. The…

What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework

Nitin Soni, Sushant Kumar

Luxury consumption has evolved, and two important reasons behind the change include globalization and the COVID-19 crisis. These factors have led to the rise of new luxury…