Asia Pacific Journal of Marketing and Logistics: Volume 33 Issue 1

Customers' perceived value and dining choice through mobile apps in Indonesia

Adnan Muhammad Shah, Xiangbin Yan, Syed Asad Ali Shah, Mudassar Ali

The latest mobile technology may shape consumers' motivations by allowing them to order a variety of foods using smartphone apps. Following the stimulus–organism–response (SOR…

Relationships among employee acting, customer-perceived service quality, emotional well-being and value co-creation: An investigation of the financial services industry

Chih-Hsuan Huang, Yuan-Chen Lin

Hinged on the transformative service paradigm, this study investigates the relationships among employee acting, customer-perceived service quality, customer emotional well-being…

Perceived social media marketing activities and consumer-based brand equity : Testing a moderated mediation model

Kian Yeik Koay, Derek Lai Teik Ong, Kim Leng Khoo, Hui Jing Yeoh

The purpose of this research is to investigate the influence of perceived social media marketing activities on consumer-based brand equity, mainly predicated on the S-O-R model…

Ulterior motives in peer and expert supplementary online reviews and consumers' perceived deception

Umar Iqbal Siddiqi, Jin Sun, Naeem Akhtar

The study aims to examine the effects of ulterior motives in peer and expert supplementary online hotel reviews on consumers' perceived deception, dissatisfaction, and its…

Identifying market structure to monitor product competition using a consumer-behavior-based intelligence model

Mingjun Zhan, Hongming Gao, Hongwei Liu, Yidan Peng, Dan Lu, Hui Zhu

The objective of this paper is to propose a consumer-behavior-based intelligence (CBBI) model to identify market structure so as to monitor product competition. Competitive…

The group matters: examining the effect of group characteristics in online brand communities

Junyun Liao, Lu Wang, Minxue Huang, Defeng Yang, Haiying Wei

In an online brand community (OBC), consumers as a group occupy a dominant position, and their horizontal interactions are pivotal for the consumer–brand relationship. However…

When foreign brands appear local, and local brands appear foreign: The asymmetric effects of foreign branding in developing countries

Bo Chen

Both foreign and local companies frequently name their brands in foreign language on the market of developing countries, and some of them choose to disclose the brands' country of…

Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response

Sasithorn Suwandee, Aurathai Lertwannawit, Olimpia C. Racela, Pattana Boonchoo

This study applies social network theory to examine the moderating effects of two online social media network characteristics, namely homophily and consensus, on the influence of…

Developing the antecedents of social influence for Internet banking adoption through social networking platforms: evidence from conventional and Islamic banks

Muhammad Naeem

The purpose of this paper develops a conceptual model of social influence for Internet banking adoption (IBA) using social networking platforms (SNPs). It identifies the…

A dynamic evolutionary game model of web celebrity brand eWOM marketing control strategy

Mengjie Liao, Jian Zhang, Ruimei Wang

This paper aims to recognize whether government policy supervision or social network platform supervision can effectively promote the control of misconducts of web celebrity brand…

An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence

Yen Thi Hoang Nguyen, Hung Vu Nguyen

The paper aims to provide an alternative view to green consumption behaviors of millennials. In fact, studies on green consumption have usually assumed a common attitude–behavior…

Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry

Wooyong Jo, Jikyung (Jeanne) Kim, Jeonghye Choi

This study aims to identify, within the context of the French fashion industry, the characteristics of multichannel shoppers, that is, consumers who use more than one channel in a…

Integrative perceived values influencing consumers' attitude and behavioral responses toward mobile location-based advertising: an empirical study in Vietnam

Cu Xuan Le, Hu Wang

The purpose of this paper is to examine a proposed model of location-based advertising (LBA) effectiveness upon the influence of integrative perceived values on consumers'…

Pricing policies of a dynamic green supply chain with strategies of retail service

Shan Chen, Fuli Zhou, Jiafu Su, Longxiao Li, Biyu Yang, Yandong He

The paper investigates firms' optimal pricing policies and green strategies in a dynamic green supply chain with consideration of different retail service strategies. The purpose…

How can trading stamp promotions entice customers?

Weichen Teng

Although trading stamps were popular in the USA and are still popular in some countries, few studies have investigated why customers are willing to participate in the promotional…