Asia Pacific Journal of Marketing and Logistics
Issue(s) available: 153 – From Volume: 5 Issue: 2, to Volume: 36 Issue: 10
Volume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 26
Volume 24
Volume 23
Volume 22
Volume 18
Research on the spillover effects of promotion preannouncements on other selling products within and across brands
Chenyan Gu, Shuyue Jia, Xinsiyu ChangAs e-commerce platforms and merchants increasingly adopt promotion preannouncements, understanding their spillover effects on other products within and across brands is crucial…
Marketing agility during deep uncertainty using a sensemaking perspective: the performance influence of digitization and government intervention in retail healthcare
Gary Eckstein, Anup Shrestha, Fiona RussoCommunity pharmacies are critical healthcare providers facing unprecedented trading conditions during deep uncertainty. As such, this study aims to inform scholars and…
Consumer engagement with shopping platforms: focused on crowdsourcing and crowdsending
Ha Kyung Lee, Woo Bin Kim, Ho Jung ChooIn the context of growing efforts by online businesses to enhance consumer connections, understanding consumer engagement behaviors is imperative. This study explores consumer…
Navigating turbulent waters: the impact of technological turbulence on entrepreneurial orientation in Chinese e-commerce enterprises
Jianchun Yang, Mengya Qi, Yuqi Du, Zhi Chen, Liying ZhouThis study aims to investigate the impact of technological turbulence on entrepreneurial orientation (EO) in Chinese e-commerce enterprises. It also examines the mediating roles…
Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors
Sonali Singh, Richa Misra, Puneett Bhatnagr, Ekta AggarwalThe study follows platform theory (PT) and information processing theory (IPT) to understand the determinants of customer engagement (CE) on an over-the-top (OTT) platform…
Small green housing makes a big difference: the impact of natural environmental uncertainty on consumers' willingness to purchase green housing
Zhaoping Duan, Zhihua Ding, Yupeng Mou, Xueling Deng, Huiying ZhangThe residential sector is a principal contributor to global energy consumption, underscoring the critical importance of promoting green housing initiatives to mitigate energy use…
Gameful experience and consumers’ intention to continue using running apps: the roles of brand attitude and negative online reviews
Hemin Song, Kyungyeol Anthony Kim, Yuchen Guo, James J. ZhangGiven the potential benefits of gamification in running apps, it is necessary to explore the impact of users’ gameful experience on their intention to continue using running apps…
How consumer perceptions of virtual streamers affect purchase intention in live streaming commerce: based on cognition-affect-behavior model
Min Qin, Mengmeng LiuDespite widespread use of virtual streamers, academic research on this subject remains limited. This study aims to explore the mechanisms by which consumer perceptions of virtual…
Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions
Kan Jiang, Dailan Zhou, Xiaoning Bao, Silan MoConsidering that when endorsing the same product, virtual influencers with different identity types (self-created, collaborative) can have different impacts on consumers'…
Enhancing sustainable consumer practices: the role of environmental knowledge in adopting BORS services
Xinyu Yao, Yanfeng Liu, Guanqiu QiThis study examined the impact of environmental factors on consumers’ intention to use buy online in-store returns (BORS) services. Specifically, it investigates how integrating…
The two-stage pricing of preannouncement for platform introducing self-operated logistics under consideration of the first- or second-mover advantage
Ping Li, Bin WuThe optimization of transport efficiency by self-operated logistics has brought competitive advantages to platform, who is gradually developing self-operated logistics and…
Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO
Poh Ling Tan, Fandy Tjiptono, Ser Zian TanFear of Missing Out (FOMO) is characterized by anxiety over potentially missed experiences, while Joy of Missing Out (JOMO) embraces contentment in opting out of social…
From initiations to sales: leveraging social media referral initiatives on customer willingness to participate in the cosmetics landscape in Sri Lanka
Nisha Jayasuriya, Punmadara Shyam Kumari Jayasinghe, Ashani Rajapaksha, Tharushi Dharmasiri, Damith Sumanasinghe, Ayesha DasanayakeReferral marketing can be identified as the commercial form used to encourage word-of-mouth (WOM) communication. It has become popular in recent times, supporting organisations to…
Empirical study of Neo-Chinese fashion consumer behaviour from the perspectives of cultural identity and emotional self-regulation mechanism
Hu Meng, Xinran Xu, Tianyue TianThe purpose of this paper is to explore the influential mechanism of consumer behaviour and identity towards Neo-Chinese fashion from the perspectives of cultural identity and…
Tourism experiences and healthy aging: extending the successful aging model
Sharleen Xiaolian Chen, Henry Hoipong KuokThe surge in the older population has gained significant interest within the tourism sector worldwide. Little empirical research has been conducted to examine the role of tourism…
Influence of environmental, social and governance (ESG) disclosures on consumer brand perceptions and behavioral intentions
Li Keng Cheng, Hsien-Long HuangThis study investigates how consumers’ perceptions of brand prominence and credibility are influenced by companies’ disclosure of transparency and quality of environmental, social…
Indulging in virtual luxuries: unveiling the allure of impulse buying in metaverse
Teck Weng Jee, Si-Di Zhao, Gabriel Wei-En Wee, Hassan D Kalantari, Garry Wei-Han TanThis study aimed to examine consumers’ impulse purchases of luxury products in the metaverse, specifically by exploring how consumers’ motivational and emotional experiences…
What matters in the linkage between value orientations and usage behavior of electric ride hailing service?
Dinh Toan Nguyen, Thi Thu Mai Le, Thi Quynh Mai Nguyen, Nhat Linh Pham, Thi Ngoc Anh Ngo, Thuy Binh Chu, Mai Huong DinhThis research aims to investigate the relationship between value orientations, attitude, behavioral intention and usage behavior of electric ride hailing service in Vietnam…
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust
Yiran Deng, Xianliang Wang, Dandan LiThe study aims to delve into the interactive relationships among brand authenticity, brand attachment, brand trust and brand loyalty using the ERC authenticity framework…
From GI products consumers to destination visitors: an examination of the push side mechanism
Xinwei Li, Xi Li, Tingyue Kuang, Lulu Cheng, Qi WuGeographical Indication (GI) products represent a distinct association between a product and its specific geographic origin. While scholars have acknowledged the impact of GI…
Do commitment and asset specificity serve as the double-edged sword to assist co-production in enhancing value co-creation? A dyadic approach in Taiwan
Li-Wei Wu, Chung-Yu Wang, Yun-Chia TangValue, also known as co-creation, is recognized as the outcome of collaborative efforts between both parties. However, knowledge is currently limited regarding the motivations and…
The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency
Nayeon Kim, Woo-Hyuk KimThe purpose of this study is to investigate the relationships between Meta-commerce consumption value, consumer satisfaction and continuous usage intention in light of the…
How to establish customers’ green brand relationships and behaviors: from green consumption consciousness perspectives
Li-Chun HsuThis study aimed to understand how the consumer–green brand relationship affects the behavior of consumers of e-commerce platforms for smallholder farmers; it did so by…
The impact of perceived experience with ChatGPT on online consumers' information searching behavior: an empirical study of Iranian college students
Hamid Alizadeh, Hamed Nazarpour KashaniThe purpose of this study is to explore the impact of perceived experience with ChatGPT on online consumers' information searching behavior. The study also examines the moderating…
The interactive effect of products and consumption frequency on happiness in China
Yufang JinA substantial portion of existing literature on comparing experiential and material purchases on happiness indicates an experiential advantage. However, this advantage is presumed…
Investigating factors influencing AI customer service adoption: an integrated model of stimulus–organism–response (SOR) and task-technology fit (TTF) theory
Ali Vafaei-Zadeh, Davoud Nikbin, Shin Ling Wong, Haniruzila HanifahArtificial intelligence (AI) customer service has grown rapidly in recent years due to the emergence of COVID-19 and the growth of the e-commerce industry. Therefore, this study…
The impact of digital fashion marketing on purchase intention
Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju KoThis study aims to examine the effect of digital fashion marketing on consumer purchase intentions. Rooted in the stimulus–organism–response framework, it explores how digital…
Understanding the formation process of positive customer engagement behaviors: a quantitative and qualitative interpretation
Luning Zang, Wenxiao Xiong, Yuying Liu, Ting DaiTo investigate the impact of cognition, emotion and other factors on positive customer engagement behaviors and to identify the differential formation processes and dynamic…
Testing the effects of personalized recommendation service, filter bubble and big data attitude on continued use of TikTok
Yuelong Tan, Sungjoon YoonThis study attempts to identify the determinant factors for Chinese users’ intention of continuous use of TikTok.
Value co-creation in sustainable express delivery: intergenerational perspectives
Fei Gao, Wene QiThe express delivery industry faces challenges engaging consumers in sustainable practices. This study explores how sustainable service quality affects corporate loyalty, mediated…
How should social media influencers tell compelling stories through video blogs? A study of storytelling features on live comments
Xuebing Dong, Biao Wang, Yan Liu, Nannan Xi, Donghong ZhuUtilizing the extended transportation-imagery model, this study categorizes three storytelling elements into six distinct factors – character types, influencer-character…
Sharing channel choices for electric vehicle battery manufacturers when considering range anxiety among heterogeneous consumers
Ninghao Chen, Bin Li, Meng Zhao, Jiali Ren, Jiafu SuThis study aims to investigate the optimal pricing decisions and shared channel strategy selection of battery manufacturers considering heterogeneous consumers' range anxiety.
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
Bin Xu, Omkar Dastane, Eugene Cheng-Xi Aw, Suchita JhaThe study aims to investigate how artificial intelligence (AI)-powered virtual streamers can supercharge brands in live-streaming virtual commerce (v-commerce). Built upon social…
The configurational impact of e-commerce live streaming interactivity on consumer engagement behavior
Zhang Bolun, Zhou Yan, Jiang MinghuiThis study aimed to verify the impact of e-commerce live streaming interactivity on consumer engagement behavior. Specifically, the multiple dimensions of interactivity and tie…
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence
Cong Doanh Duong, Thanh Hieu Nguyen, Thi Viet Nga Ngo, Quang Yen Tran, Minh Hoa Nguyen, Thi Thu Phuong PhamThis research applies the stimulus-organism-behavior-consequence framework to explore how blockchain-enabled traceability influences trust in organic food producers and retailers…
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry
Pornpana Tangchua, Assadej VanichchinchaiThis study investigates the relationships between service quality, relationship quality (i.e. satisfaction, trust and commitment) and loyalty in the business-to-business (B2B…
Using Instagram live-streaming viewers model to derive two types of needs satisfaction
Hsueh-Ling Wu, Tser Yieth ChenThis study employed the viewer factors of live streamers on Instagram to influence the attachment and flow and then to investigate the impact of live streamer viewers’ relatedness…
The effects of quality perception and multisensory perception on purchase intention when consumers shop online
Bo Han, Pei Li, Xiaoqin TanHow to reduce uncertainty in clothing online purchasing has become a primary concern for consumers. This study aims to investigate the effects of quality perception and…
How do young-oriented values facilitate conspicuous consumption travel behaviour through information searching and content generation?
Shan Wang, Ivan Ka Wai Lai, Jose Weng Chou WongThis study explores how the effects of youth-oriented values influence the behavioural attitudes towards online conspicuous activities during travel, leading to their further…
Which type of information’s quality in live streaming commerce captures consumers’ attention the most? Considering the moderating role of network size
Hailing Shi, Yaqi Wang, Xiaoya Gong, Fumin DengThis study aims to identify which types of information quality influence purchase intentions the most in live streaming commerce and to examine the role of network size in this…
Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach
Kung-Jeng Wang, Jeh-An WangThe digital marketing landscape is rapidly evolving, but the integration of visual content still heavily depends on human expertise. Driven by the quest for innovative marketing…
Factors influencing consumers’ loyalty in the use of mobile telecommunication services: the case study in Vietnam
Khoa Nguyen Van, Huyen Pham Thi, Thuy Anh PhanThe research aimed to identify factors influencing customer loyalty in the use of mobile telecommunication services in Vietnam, focusing on two dimensions “attitudinal loyalty”…
Perception of corporate social responsibility in a morally contentious industry: the roles of consumption motives and ethical perspectives
Nizar SouidenThis study investigates the roles of consumption motives and ethical perspectives in explaining individuals’ perceptions of corporate social responsibility (CSR) within the…
Perceived environmental responsibility: how environmental pollution promotes self-improvement product preference
Yaming Wang, Jie Han, Junhai Li, Chunlan MouThis research is aimed to examine how environmental pollution affects consumers' preference for self-improvement products.
Driving online course sales by leveraging teacher information
Yan Shi, Baiqing Sun, Ou Li, Chunhong LiOnline learning is increasingly popular, and educational platforms provide a wealth of courses. Improving course sales is the key to promoting sustainable development of online…
Access mode of consumption and psychological ownership: exploring the role of self-product connection
Ser Zian Tan, Fandy Tjiptono, Lin Yang, Argho Bandyopadhyay, Park ThaichonDrawing upon extended-self theory, this research aims to understand how different access modes of consumption and product type influence consumers' perceptions of self-product…
Industry 4.0 supply chain nexus: sequential mediating effects of traceability, visibility and resilience on performance
Adil Riaz, Hafiz Mudassir Rehman, Aamir Sohail, Mobashar RehmanThe research frontier concerning the relationship between Industry 4.0 (I4.0) and supply chain performance (SCP) in manufacturing is currently lacking in a comprehensive…
Examining the brand trust and willingness to subscribe to third-party add-on services in over-the-top platforms: a brand trust transfer perspective
Anup Anurag Soren, Shibashish ChakrabortyBased on trust transfer theory, this study explores trust transfer between two brands in the over-the-top (OTT) context. Specifically, it examines the effect of (1) the hosting…
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Abdullaev, Teddy Chandra, Eiman Abdelgabr Abdelsamie Allam, Mazhar AbbasThis study investigated the impact of octomodal mental imagery (OMI) on brand experience and authenticity in advocating sustainable development and responding to the lack of brand…
Online platform promotional activity and purchase behavior of consumer with different self-control in China
Yuqi ZhuThe study explores the relationship between self-control and various online promotional methods faced by consumers simultaneously, simulating how consumers with distinct levels of…
Reselling or agency selling? The impact of live-streaming on selling formats
Yue Bicheng, Naimeng Liu, Bin LiuChoosing the proper selling format for online retail has long been a critical issue for many platforms to consider, whereas the emergence and popularity of live-streaming have had…
Switching costs and users’ intentions of an app-enabled cross-border e-commerce platform: examples of Amazon and Tmall Global
Jun Li, Ye HeUsing surveys of Amazon and Tmall Global users, this paper aims to empirically investigate the issue of platform technological selection. We explore the impact of switching costs…
Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance
Honglei Liu, Chang Suk Choi, Kyung Hoon KimThis study discusses the sources of value co-creation and its effects on businesses using social platforms such as Facebook, Instagram, Twitter and blogs.
A trusted B2B relationship quality in the Asian market: effects of salespeople's attributes
Yuan-Shuh Lii, May-Ching Ding, Shanchih LeeThe research applied service-dominant logic of marketing theory, a customer-centered and relational that principally grounded in service relationships and actor networks. In actor…
Additional reviews, perceived credibility and consumer online purchasing behavior: a study of university students in China
Xulong Wang, Xuejiao Bai, Liming ZhaoThis study explores the link between additional reviews, credibility, and consumers’ online purchasing behavior.
The persuasive effects of scarcity messages on impulsive buying in live-streaming e-commerce: the moderating role of time scarcity
Shuaikang Hao, Ling HuangLive-streaming e-commerce (LSE) allows anchors to bring offline promotion skills to interact with consumers and persuade them to buy. However, how consumers respond to these…
Young consumers' online experiential consumption behavior of foreign contemporary music: generational and gender differences in the refined stimulus-organism-response theory
Wooyang Kim, Hyun Sang An, Donald A. Hantula, Anthony Di BenedettoThis study aims to examine the younger generations’ experiential consumption of foreign contemporary music online (i.e. digital music streaming services) by generation and gender…
The impact of carbon emission regulations on B2C car-sharing platforms’ operating models
Changyong Sun, Yiwen Li, Yixuan LiuAlthough the impact of carbon emissions regulations is evident to upstream automakers, their influence on downstream B2C car-sharing platforms remains unclear. This article…
Promoting counter-hedonic entertainment in China: assessing the effectiveness of the free trial market strategy
Ziqiong Zhang, Peiliang Sun, Le Wang, Zili ZhangCounter-hedonic entertainment, characterized by evoking negative emotions in consumers, has emerged as one of the most popular and profitable forms of entertainment in Western…
Greening the procurement: a SMART evaluation of environmental sustainability in Australian government purchasing policies
Aryana Shahin, Michael Polonsky, Lincoln C. Wood, Alfred Presbitero, Mayuri WijayasundaraThis study evaluates how well Victorian local councils’ procurement policies align with the sustainable and circular economy (CE) approach that prioritises sustainable and…
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market
Kaixin Yang, Huimei Bu, Rui Huang, Matthew Tingchi LiuThis research aims to explore the mechanisms by which green marketing practices (GMP) influence customer loyalty (CL) and how green self-identity (GSI) moderates the relationship…
Linking SMEs’ customer strategy to firm growth: the case of manufacturing suppliers in South Korea
Eunjeong Seo, Euehun LeeThis study examines the customer strategies for small- and medium-sized manufacturing suppliers (SMMSs) in customer dominance markets, particularly regarding power asymmetry. It…
Navigating negative events: the role of online destination brand experience in tourists' travel decisions
Adnan Muhammad Shah, Abdul Qayyum, Mahmood Shah, Raja Ahmed Jamil, KangYoon LeeThis study addresses tourists' post-consumption perspectives on the impact of online destination experiences and animosity on travel decisions. Developing a framework based on the…
The interplay among trust, reciprocity and commitment factors in facilitating supply chain collaboration: the case of Vietnamese fishery industry
Minh Phuc Nguyen, Vinh Van Thai, Caroline Chan, Kwok Hung Lau, My Thi Ngoc Nguyen, Hoang Phuong Nhi DoSupply chain collaboration is increasingly important in today’s competitive business environment. While prior research has acknowledged the role of relationships in facilitating…
Unpacking service failures in artificial intelligence: future research directions
Ritika Chopra, Seema Bhardwaj, Park Thaichon, Kiran NairThe present study undertakes an extensive review of the causes of service failures in artificial intelligence (AI) technology literature.
The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation
Yang Sun, Wenmei Ding, Xuhui Wang, Xiaoxue Ren, Mustika Sufiati PurwanegaraThe study aims to construct a model that illustrates the relationship between receiving and sharing negative electronic word-of-mouth (e-WOM), consumer resistance to innovation…
How perceived local iconness of culturally mixed products enhances purchase intention:the mediating role of consumer perceived value
Wanping Zeng, Eunmi KimThis study investigates the underlying mechanism through which perceived local iconness increases customers’ purchase intentions for culturally mixed products.
How do temporal psychological distance and grandiose narcissism affect tourists’ travel motivation and attraction visit intention?
Wee Kheng Tan, Chieh-Yu YangLiterature has paid limited attention to narcissism’s influence on tourism. The pre-trip planning stage involves temporal psychological distance, where decision-making regarding…
Self-regulation and panic buying: examining the brake mechanism effect on fear of missing out
Tatiana Anisimova, Soniya Billore, Philip KitchenExtant research indicates that fear of missing out (FoMO) caused by the negative influence of media and word-of-mouth (WOM) leads to panic buying and generates a negative impact…
The threat of contagious diseases: when consumers avoid human presence in product packaging
Jane Park, Chaeyeong Kim, Sehoon ParkPostulating that individuals exposed to the threat of contagious diseases respond oversensitively toward other people, the current research aims to investigate its impact on…
The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts
Chunlin Yuan, Yajing Yin, Zeran Zhang, Shuman Wang, Hakil MoonThis study aims to develop a chain-mediated model to examine how streamer and product characteristics influence consumer behavior inertia (CBI) based on an extended…
How employee-guest interactions and welcome hospitality create brand attitudes for first-time hotel customers
Ting Meng, Ivan Ka Wai LaiInspired by the concept of the moment of truth, this study aims to examine how service interactions between hotel front-desk staff and a first-time check-in guest affect the…
Does social media marketing important for MSMEs performance in Indonesia?
Tatik Tatik, Doddy SetiawanThis study aims to examine the main factors that influence the adoption of social media marketing (SMM) by small and medium-sized enterprises (SMEs) in Indonesia and how the…
Disassembling the components of virtual clothing presentation: exploring their impact on consumers' perception and purchase intention
Siyi Dai, Ping Xiao, Huimin LiVirtual clothing presentation has a visual 3D effort and allows consumers to interact. Currently, most scholars make virtual clothing presentations as a whole or focus on one…
The impact of in-feed advertising design features on purchase intention
Jingbo Shao, Chang Ma, Xinyue WangThe purpose of this paper is to investigate the impact of design features in in-feed advertising on its effectiveness. Previous research on various forms of advertising has…
Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty
Tianye Ling, Rui Zhao, Hyungshim JangDrawing on self-determination theory, a person-centered approach was used to investigate how the satisfaction and frustration of the basic psychological needs of autonomy and…
Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping
Zi Juan Lai, Mei Kei Leong, Kim Leng Khoo, Sarabjit Kaur SidhuThis study is among the first to integrate the technology acceptance model (TAM) and value-based adoption model (VAM) in the context of augmented reality (AR) shopping. It…
Unveiling the marketer's lens: exploring experiences and perspectives on AI integration in marketing strategies
Samer ElhajjarThis research paper examines the perspectives of marketing professionals on the impact of AI on marketing strategies.
Revenue-sharing vs. cost-sharing contracts in motivating supplier corporate social responsibility
Furong Li, Fei LvTo motivate the supplier to exert more corporate social responsibility (CSR) effort, the manufacturer offers it either a revenue sharing contract or a cost sharing contract. We…
Exploring the nexus between influencers and brand evangelism
Purvendu Sharma, Kapil KhandeparkarThis study investigates the antecedents that nudge followers of social media (SM) influencers into brand evangelism (BE). In doing so, we study how influencer-related attributes…
Personalized human-computer interaction as an information source for ride-hailing platforms: behavior intention perspective
Jing Li, Rui Ling, Fangjie Sun, Jinming Zhou, Haiya CaiThis paper adds risk perception and personalized human-computer interaction to the technology acceptance model, and further analyzes the impact of personalized unmanned ride…
The impact of source characteristics and parasocial relationship on electronic word-of-mouth influence: the moderating role of brand credibility
Phuong D. Tran, Tri D. Le, Nhu P. Nguyen, Uyen T. NguyenSource factors have long been a key construct in studies of word-of-mouth influence, but particularly for the digital context of electronic word-of-mouth (eWOM), source…
Effects of virtual makeups' perceived augmentation on consumers' perceived value
Ruijuan Wu, Sha Xiong, Chenghu ZhangThe objective of this study is to examine how perceived augmentation of virtual makeup influences consumers’ perceived value (utilitarian and hedonic value).
The influence of manufacturer encroachment on the supply chain: the conditional role of traditional retailer retail service investment
Zijian Zhang, Yuanying Xu, Lijiao Meng, Renjie Luo, Jun HuangThis paper investigates the dual interactive effects of manufacturer encroachment on the supply chain and retailer provision of retail services.
Omnichannel word-of-mouth genesis: the confluence of online-offline experiences, social influence and skepticism
Eunye Jeong, Hyeon JoThis research aims to examine the integral elements of omnichannel retailing, an evolving approach that blends online and offline shopping experiences. It focuses on how various…
Do many options result in listening to oneself or others during boycott campaigns?
Xiuyan Yan, Changju Kim, Jungkeun Kim, Masato InoueThis study empirically investigates whether and how boycott attitudes and subjective norms influence the impact of the perceived behavioral control of boycotts on boycott…
Effects of consumers’ engagement in pro-environment activities on social media on green consumption behaviour
Fenghua LiBased on the stimuli-organism-response (SOR) theory, the purpose of this study is to demonstrate the impact of consumers’ engagement in pro-environment activities on social media…
Downward social comparison in explaining pro-environmental attitude-sustainable consumption behavior gap
Van Thi Hong Do, Long Thanh DoWhile consumers are increasingly concerned about the environment and commit themselves to environmental protection, they are still reluctant to act. This phenomenon, to date, has…
The determinants of product trust in live streaming E-commerce: a hybrid method integrating SEM and fsQCA
Hong-Bo Jiang, Zou-Yang Fan, Jin-Long Wang, Shih-Hao Liu, Wen-Jing LinThis study adopts the elaboration likelihood model and configuration perspectives to explore the internal mechanisms underlying the influence of live streaming on consumer trust…
Decoding the gamer’s code: a dive into game merchandise consumption through the lens of consumer culture theory
Tsung-Sheng Chang, Wei-Chieh LiuDigital games have not only surged in popularity but also have sparked a renaissance, catapulting virtual adventures into the realm of cultural phenomena. It has spilled over as…
Exploring the brand experience in the metaverse under the perspective of technology acceptance model
Xiaolei Yu, Xuxiang Cheng, Kyung Hoon Kim, Huanzhang WangThis study aims to explore how perceived usefulness and perceived ease of use affect users' sensory experience and behavioral experience in the metaverse context, and explore the…
Investigating the technology acceptance model, image congruence and cultural differences in facial recognition payment adoption
Heather Markham Kim, Jungsun (Sunny) Kim, Kyuhyeon Joo, Jinsoo HwangThis study investigated the impacts of the technology acceptance model (TAM) determinants and image congruence on attitude and, in turn, behavioral intentions. In addition, the…
The luxury should be “high”: the effect of positioning in cobranding on luxury evaluation
Xinyu Nie, Liangyan Wang, Eugene Y. ChanThis study examines how the visual cues (i.e. positioning in cobranding advertising) influence the luxury evaluation.
“Coolness” and “joy” in games: factors influencing mobile game players' willingness to make in-game purchases
Yining Ma, Wang HeThis study aims to deeply explore the factors influencing mobile game players' willingness to make in-game purchases, providing references for game developers and marketers to…
ESG performance, media coverage and brand value
Xiang Zou, Jiaqi Jiang, Hao Zhang, Hao HeThe performance of corporations in sustainable development is not only a concern of investors, but has also captured ever-increasing attention from consumers. However, the…
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing
Hsiu-Hua ChangSharing food through online communities is an effective channel for quickly exchanging edible food, avoiding food waste and promoting environmental sustainability. This study…
Sensory marketing: the mediating role of hedonic emotions between multisensory experiences and mall patronage intention
Divyanshi Pal, Kavita Srivastava, Neha GuptaProviding positive and memorable shopping experiences has become essential for retailers. As the retail industry strives to create multisensory experiences for consumers, it is…
Visual attention differences toward football stadium’s naming rights: an eye tracking study
Dongye Lyu, Luis Mañas-Viniegra, Ziyuan XuFootball stadiums, traditionally linked to local landmarks, now see a shift as corporate brands engage in naming rights through sponsorship. However, limited scholarly attention…
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model
Thi Thu Trang Nguyen, Thi Phuong Linh NguyenThe paper is aimed at examining the mediating role of action and coping plans in reducing intention-behaviour gap as a function of underlying perceived self-efficacy [action…
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps
Pratibha Singh, Garima MalikAs fitness apps have integrated gamification elements into their design to transform exercise into a compelling and competitive experience, this study draws on the expectation…
Influencer-generated content on social media: how does influencers’ self-disclosure affect followers’ purchase intentions?
Honghong ZhangThis study investigates the effects of two types of self-disclosure by influencers (i.e. personal self-disclosure and professional self-disclosure) on followers’ parasocial…
Cluster social capital’s influence on regional public brands in specialty agriculture: a value co-creation perspective
Yizhi Liu, Yi Fu, Zihan Liang, Yu LiuThis study aims to explore the collaborative value creation process in the context of regional public brands within the specialty agricultural products domain. It examines the…
Health service operational challenges and resilience strategies in “extreme” disruptive events
Md Maruf Hossan Chowdhury, Eijaz Khan, A.K.M. Shakil Mahmud, Md Nuruzzaman, Fazlul K. Rabbanee, Mohammed A. QuaddusConfiguring strategies to ensure a health service provider’s resilience when extreme disruptions occur is not simple. Optimal configuration in such circumstances is rare…
A case study and empirical examination of creating a new premium new energy vehicle brand by NIO
Yiweng Yang, Hui Zhang, Xiaobo Tao, Xuehong Ji, Jipeng LiThe purpose is to investigate how to create a new premium new energy vehicle brand.
Older adults' lived experiences of thermal comfort in senior-friendly accommodations for healthy aging in humid tropics
Shi Yin CheeAs climate change disproportionately affects vulnerable populations, ensuring thermal comfort for older adults is magnified in tropical senior living environments. This study…
Breaking stereotypes: investigating the dynamics of male celebrity endorsements in China’s cosmetic industry
Kaidong YuMale celebrities are increasingly being chosen to endorse female cosmetic brands by marketing managers, yet this practice has not received sufficient scholarly attention. This…
Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach
Thamaraiselvan Natarajan, P. Pragha, Krantiraditya DhalmahapatraTechnology 4.0 comes with a challenge to understand the degree of users’ willingness to adopt a digital transformation. Metaverse, being a digital transformation, enables…
Interactive effects of market orientation, innovation orientation and sales control systems on firm performance in B2B markets
Ugur Burak Aydin, Umit AlniacikThis study examines the interaction between sales control systems and firm level strategic orientations and their joint effects on company performance in B2B context. Independent…
Competency ambidexterity to achieve leadership excellence and reduce derailment risk in a globalized world: a cross-cultural study
Yi Zhang, Muhammad Kaleem Zahir-ul-Hassan, Feng Wei, Jean LeslieThis paper explores the link between leadership derailment risk and competency ambidexterity in a digitalized global environment. It also investigates the impact of balanced…
Why I revisit a historic town in Chengdu? Roles of cognitive image, affective image and memorable tourism experiences
Xue Zhou, Siew Imm Ng, Weiwei DengBuilding upon the cognition-affect-behavior (CAB) model and script theory, this research aims to enrich the existing literature on historic town tourism consumption by offering…
The drivers of sharing willingness regarding sustainable fashion brand image based on commitment theory
Yingjie Yang, Meihua Chen, Hu MengSustainability is considered a core trend in the development of the fashion industry. Clarifying the driving factors of consumers’ sharing willingness regarding sustainable image…
Investigating consumers’ intention to use drone food delivery services: Do personality traits matter?
Alvin Han Ming Ling, Joseph Kee-Ming Sia, Jie Min HoThe drone food delivery service (DFDS) is a revolutionary technology owing to its ability to reduce delivery costs, alleviate traffic congestion, and offer a more environmentally…
Digital marketing innovation and industrial marketing: evidence from restaurants' service robots
Edward C.S. KuThis study aims to explore how perceived anthropomorphism, perceived warmth, and customer–artificial intelligence (AI) assisted exchange (CAIX) of service robots affect customers’…
Authenticity in small businesses: exploring the consequences of brand authenticity
Shiwen Lu, Jiseon AhnAlthough small businesses are important to the economy, few studies have examined how the small restaurant experience influences customer behavior. Thus, the purpose of this study…
Consumers' heterogeneous preference for organic ginger: a choice experiment
Wei Liu, Xiyan Han, Xiuwei Cao, Zhifeng GaoDue to ginger holds a special and indispensable place in Chinese cuisine, understanding consumers’ preferences for organic ginger is of significance, especially given the growing…
Enhancing social enterprise coffee marketability through sensory packaging: consumer impressions, willingness to buy, and gender differences
Adrian A. MabalayThis study investigates how consumers perceive the packaging of Philippine coffee social enterprise products and how this impression affects their willingness to purchase based on…
Do nonlinear and interactive effects exist in live-streaming sellers’ disclosure of two-sided product information on consumers’ trust and purchase intention?
Minjiang JiaThis study examines the inverted U-shaped relationship between a live-streaming seller’s disclosure of two-sided product information and consumers’ trust in the seller and…
Implications of risk-averse manufacturer on coordination of green supply chain with mixed carbon policies
Shan Chen, Meiqi Fang, Linlin Wang, Jiafu Su, Junbo TuoThis paper intends to address the decision-making and coordination of green supply chain (GSC) considering risk-averse manufacturers under mixed carbon policy.
How semiotic product packaging, brand image, perceived brand quality influence brand loyalty and purchase intention: a stimulus-organism-response perspective
Anis Ur Rehman, Yasir Arafat ElahiThe present study, underpinned by the stimulus-organism-response (SOR) theory, aims to examine the impact of packaging semiotics on brand image, perceived brand quality, brand…
Guarantee or inoculate? Ex ante messages against service failures
Ke Ma, Weizheng SunWhile many studies have focused on the effectiveness of service recovery after encountering service failure, few have considered for pre-recovery opportunities. Drawing on service…
Sustaining success: the power of relational bonding in building franchisee trust in South Korea’s food service industry
Dong-Woo Koo, Sae-Mi LeeRelationship marketing has emerged as pivotal, aiming to bolster collaboration and reduce uncertainty for both franchisors and franchisees. However, understanding the nuanced…
Investigating of the influence process on consumer’s active engagement through emotional brand attachment and brand love
Chul-Jae Choi, Jialei Xu, Dae-Gyu MinThis study aims to confirm the causal relationship between emotional brand attachment, brand love, and brand commitment, and then explain how these variables affect active…
Assessing the predictive validity of brand-sustainability-self-congruence on consumer behavior and subjective well-being
Ken KumagaiThis research extends self-congruity theory and assesses the predictive validity of the triad personality congruence among brand, brand-related sustainability initiatives (BSI…
Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation
Daniel K. Maduku, Nripendra P. Rana, Mercy Mpinganjira, Philile Thusi, Njabulo Happy-Boy Mkhize, Aobakwe LedikweDigital voice assistants (DVAs) are revolutionising consumers’ interactions with technology and businesses. Whilst research on the adoption of these devices is rapidly expanding…
The impact of social media-related motivation on fantasy sport users’ playing skills, sense of competition and performance expectancy
Jaskirat Singh Rai, Heetae Cho, Maher Itani, Amanpreet SinghThis study investigated how sources of information across social media platforms influence fantasy users’ sport consumption and enhance their performance expectancy. Specifically…
Exploring community satisfaction, identification and reciprocity norm for customer value co-creation: insights from virtual brand communities
Yurong Liu, Xinxin Lu, Zhengde Xiong, Bo Wang, Zhu Yao, Lingna LuoUser value co-creation behaviors are crucial for the sustainable development of Virtual Brand Communities. This research, grounded in social exchange theory, investigates the…
Ethnocentrism or xenocentrism: consumer attitudes toward culture mixing based on spatial metaphor theory
Chunyan Nie, Xing ZhaoRapid globalization has continually promoted integration between different cultures. This study attempts to examine responses toward culture mixing based on spatial metaphor…
How do live-streamers attract their consumers: insights from a multi-group analysis
Jie Xiong, Feng LiThe rapid development of e-commerce live streaming is inseparable from the important role of live-streamer. However, research exploring the impacts of live-streamers’…
Charging forward: unveiling the dynamics of consumer EV adoption in Asia's transition to green mobility
Chien-Shan Han, Yu-Ming Hsu, Han-Jen HsuThis study aims to explore the determinants influencing consumer purchase intentions towards electric vehicles (EVs) within the Asian market. It specifically examines how…
Consumer willingness to buy and pay for dog-human companionship: a combination of SEM and NCA approaches
Bikramjit Rishi, Atul Shiva, Ritika Sharma IsraneyThe phenomenal growth in dog ownership, dog-related products and services consumption, and the development of the pet industry emphasizes the need for a deeper understanding of…
Quick-commerce: green initiatives on customer brand engagement
Rambabu Lavuri, Shilpa Kokatnur, Park ThaichonThe study examines quick-commerce (Q-commerce) green initiatives' (GI') impact on consumer brand engagement by mediating [perceived value (PV) and environmental concern (EC)] and…
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau
Further Information
