Asia Pacific Journal of Marketing and Logistics: Volume 34 Issue 9

Hedonic shopping experience, subjective well-being and brand luxury: a comparative discussion of physical stores and e-retailers

Ken Kumagai, Shin'ya Nagasawa

The study explores the influence of shopping channels on the hedonic shopping experience, contributing to subjective well-being (SWB) based on the purchased branded product. It…

Sales promotion: the role of equity sensitivity

Kim-Shyan Fam, James E. Richard, Lisa S. McNeill, David S. Waller, Honghong Zhang

This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards sales…

The effect of consumer resistance to innovation on innovation adoption: the moderating role of customer loyalty

Yang Sun, Wenmei Ding, Chen Weng, Isaac Cheah, Helen Huifen Cai

The purpose of the study is to construct a relationship model between the consumer resistance to innovation (CRI) and innovation adoption, and the study selected the customer…

Does social capital provide marketing benefits for startup business? An emerging economy perspective

Kumar Mukul, Neeraj Pandey, Gordhan K. Saini

This study explores the relevance of social capital resources generated through networks to address the marketing challenges of startups. It looks into the marketing issues faced…

Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products

Baoku Li, Yafeng Nan, Ruoxi Yao

The purpose of this paper is to explore the effect of cuteness and cool on the perceived quality of digital products, the mediating effect of brand perception (warmth and…

To create the value of indigenous tourism in multicultural market based on tourists' cultural experience

Yin-Ju Chen

Tourism development can reduce the economic disadvantages of indigenous tribes; however, it is also reproached for the destruction of local culture. The challenge for tourism and…

The more envious the consumer, the more impulsive? The moderating role of self-monitoring and product type

Jinsheng Cui, Mengwei Zhang, Chaonan Yin, Li Li, Jianan Zhong

This paper aimed to explore the influence of envy on impulsive consumption from aspects of the internal psychological mechanism and boundary conditions.

Diagnosing the service quality of perishable-food logistics: temperature-sensitive milk delivery

Pei-Ju Wu, Liang-Tay Lin, Chi-Chang Huang

High-quality cold-chain logistics are key to effectively managing the quality of temperature-sensitive foods. Hence, this study investigates the service quality of such logistics…

Backfires on firms' intangible assets of the casino industry in Macau and Las Vegas: investigating advertising expenditure

Li Huang, Matthew Tingchi Liu

This study quantifies the casino-industry-specific intangible assets and brand equity models from a different perspective (relative to Interbrand approach, or EquiTrend approach…

Reward the inductor or inductee? The effect of the inductee's altruism on a shopping guide platform

Xiaojing Zhang, Yulin Zhang

This study highlights the effect of an inductee's altruism on referral reward programs (RRPs) on an online shopping guide platform to determine the optimal RRP and referral reward…

A decision model for efficient service design in the sharing economy: a service triad perspective

Md Maruf Hossan Chowdhury, Shahriar Sajib, Moira Scerri, Eijaz Ahmed Khan

Sharing economy-based service platforms are a relatively new way of delivering services that have received increasing attention from both practitioners and researchers. However…