Asia Pacific Journal of Marketing and Logistics: Volume 24 Issue 5

Revisiting the global market for higher education

Tim Mazzarol, Geoffrey N. Soutar

The purpose of this paper is to review the changes in the international education sector that have taken place over the decade since the authors' book, The Global Market for…

Chinese students' complaining behavior: hearing the silence

Mary FitzPatrick, Janet Davey, Lijuan Dai

Despite the competitive internationalization of higher education, international students' responses to dissatisfaction (consumer complaining behavior or CCB) are not well…

Service quality in a higher education context: an integrated model

Parves Sultan, Ho Yin Wong

The aim of this study is to develop and empirically test an integrated model incorporating the antecedents and consequences of service quality in a higher education context.

Achieving at university and beyond: does it help to be good looking?

Nives Zubcevic, Felix Mavondo, Sandra Luxton

The purpose of this study is to examine the associations between attitudes to academic achievement and post university success using perceptions of attractiveness, gender, ethnic…

The uses of Facebook© technologies in Hospitality curriculum on an experiential learning platform for a new generation of students

Christopher W. Harris

The purpose of this paper is to examine the applications of the social networking software, Facebook, currently practiced by “expert user” faculty teaching within a Malaysian…

LMS teaching versus Community Learning: a call for the latter

Jamie Murphy

Unlike Sisyphus – condemned by Zeus to an eternity of perpetually rolling a massive boulder uphill only for the boulder to roll back down – universities, students and academics…

Guest editorial

Vanessa Ann Quintal, David H. Wong