Asia Pacific Journal of Marketing and Logistics: Volume 35 Issue 2

Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market

Mahima Shukla, Richa Misra, Deepak Singh

Over recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study…

Factors affecting the smallholder farmers' participation in the emerging modern supply chain in developing countries

Diwakar KC, Robin E. Roberts, Sara Quach

Despite the availability of new buyers and the possibility to receive higher prices, still large numbers of smallholder farmers do not participate in the modern supply chains…

Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality

Violetta Wilk, Saiyidi Mat Roni, Ferry Jie

This study applied the herd mentality theory to explore local and global social media users’ responses to panic buying across the USA, UK and Australia during the COVID-19 crisis…

Analyzing competitive market structures based on online consumer-generated content and sales data

Eugene J. S. Won, Yun Kyung Oh, Joon Yeon Choeh

This study aims to provide a way to derive inter-brand similarities from user-generated content on online brand forums, which enables the authors to analyze the market structures…

Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty

Jae Han Min, Hyo Jung Chang, Deborah Fowler, Shane Blum

On a home game weekend of collegiate football, thousands of fan visitors spend their weekend participating in college football games, showing significant potential of sports…

A method of customer valuation score and implementation for marketing strategy

Li Huang, Matthew Tingchi Liu, Xi Song, Jerome Yen

This study aims to introduce a compelling customer value score method (CVSM), which is applicable for different product categories, and elaborates customer values in three…

Relationship outcomes following a service failure: the role of agent likability

Alexandru Radu, Sara Quach, Park Thaichon, Jiraporn Surachartkumtonkun, Scott Weaven

This study aims to examine the effects of likeability of service agents on perceived justice and reconciliation and retaliation as consequences of service failures, taking into…

Profiling the online premium brand consumers based on their fashion orientation

Neena Sondhi, Rituparna Basu

This paper attempts to explore and identify the growing segments of online buyers of premium brands in the context of the post-pandemic market in India. The multi-dimensional…

Factors influencing parasocial relationship in the virtual reality shopping environment: the moderating role of celebrity endorser dynamism

Chunlin Yuan, Shuman Wang, Yue Liu, Jenny Weichen Ma

This paper explores the driving factors of parasocial relationship (PSR) in the virtual reality (VR) shopping environment, and how this relationship affects brand equity. The…

Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownership

Sita Mishra, Gunjan Malhotra, Ravi Chatterjee, Waheed Kareem Abdul

This research focuses on the consumption behavior of young consumers by examining their ecological consciousness and several self-oriented and psychological variables…

Predicting SMEs performance through green supply chain practices: a mediation model link of business process performance

Zulqurnain Ali

Because of the emergence of technological development, firms (i.e. small and medium enterprises (SMEs)) adopt innovative cost-reduction strategies to improve their processes…

Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping

Letwin Tawira, Alex Ivanov

Virtual try-on apps (VTOs) hold great potential to transform online apparel shopping, yet their acceptance by consumers has been lukewarm. By drawing on two theories – Sirgy’s…

Mobile marketing interface layout attributes that affect user aesthetic preference: an eye-tracking study

Liang Xiao, Shu Wang

The rapid growth of m-commerce and mobile marketing has flooded the users with homogeneous contents that raise little user interest making the users' browsing pattern on these…