Asia Pacific Journal of Marketing and Logistics: Volume 35 Issue 7

The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers

Attila Endre Simay, Yuling Wei, Tamás Gyulavári, Jhanghiz Syahrivar, Piotr Gaczek, Ágnes Hofmeister-Tóth

The recent advancements in smartphone technology and social media platforms have increased the popularity of artificial intelligence (AI) color cosmetics. Meanwhile, China is a…

Emotional responses in online social interactions: the mediating role of flow

Carolina Herrando, Julio Jiménez-Martínez, Maria José Martín-De Hoyos, Kiyoshi Asakawa, Kazuo Yana

Drawing on the three flow-channel model and the stimulus–organism–response model, this research aims to understand how the influence of interactivity on purchase intention is…

Performance implications of peer monitoring among suppliers

Qinfang Hu, Jing Hu, Zhilin Yang

What are the performance implications of peer monitoring in a multiple-supplier context? Grounded in agency and social exchange theories, this study aims to examine how, when, and…

The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?

Kim-Lim Tan, Ivy S.H. Hii, Wenqian Zhu, Choi-Meng Leong, Eliver Lin

Leveraging the technology acceptance model (TAM) and the stimulus–organism–response (S–O–R) theory, this paper aims to investigate how the utilitarian and hedonic factors in…

Higher innovativeness, lower technostress?: comparative study of determinants on FinTech usage behavior between Korean and Chinese Gen Z consumers

You-Kyung Lee

The study aims to verify and compare the relationship of consumer innovativeness and technostress for FinTech usage behavior of Korean and Chinese Gen Z consumers.

An integrated model of consumers' decision-making process in social commerce: a cross-cultural study of the United States and China

Weisheng Chiu, Ga-Eun (Grace) Oh, Heetae Cho

The purpose of this study was to understand consumers' continuance intention to purchase in social commerce from an integrated perspective of the expectation confirmation model…

Determining factors of continuance intention in mobile payment: fintech industry perspective

Patria Laksamana, Suharyanto Suharyanto, Yohanes Ferry Cahaya

To investigate consumer continuance intention in mobile payment in the financial technology (fintech) industry.

Linking social media marketing efforts with customer brand engagement in driving brand loyalty

Hasan Yousef Aljuhmani, Hamzah Elrehail, Pelin Bayram, Tariq Samarah

This study explores some central questions related to the connections between social media marketing efforts (SMMEs) and brand loyalty by seeking to understand the mediating role…

Research on the network connection mode of logistics economy in Guangdong province based on social network analysis

Lianhua Liu, Aili Xie, Shiqi Lyu

This paper aims to clarify the spatial connection characteristics and organization mode of logistics economy of 21 cities in Guangdong Province under the background of the…

Being natural is aesthetic: the effects of “natural” labeling on lay beliefs and the purchase intention of unattractive produce

Haiyan Wang, Huijuan Li, Yinfei Zhao, Nannan Xi

Individuals, organizations, firms, and governments have been making strenuous effort to promote sustainable and green consumption. However, it is noticeable that a large amount of…

Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry

Heather Markham Kim, Jawad Abbas, Muhammad Zia Ul Haq, JungHoon (Jay) Lee, Jinsoo Hwang

This study examined the effect of brand modernity on brand love. In addition, this study investigated how brand love affects behavioral intentions including intentions to use…

An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

Nirma Sadamali Jayawardena, Mitchell Ross, Sara Quach, Debra Grace

The purpose of this study is to investigate visual comprehension in memory for 360-degree video advertisements amongst adolescents under single and repeated viewing conditions.