Table of contents
Perception of puffery in advertising: investigating the China‐US differences
Zhihong Gao, Na Li, Elaine A. ScorpioThe purpose of this paper is to explore the link between consumer psychology and puffery law in China and the USA, by reporting two empirical studies that investigated whether…
Assessing tourism market potential in a dynamic emerging economy: Theoretical and empirical insights from Cambodia
Erdener Kaynak, Ali KaraCambodia's tourism sector has increasingly been playing a crucial role and is the key to the country's socio‐economic development. The purpose of this paper is to investigate how…
Relationship marketing in Vietnam: an empirical study
Le Nguyen Hau, Liem Viet NgoThe purpose of this paper is to answer two research questions: does relationship marketing orientation (RMO) have an impact on customer satisfaction; and do the individual…
Factors affecting credit card use in India
Arpita Khare, Anshuman Khare, Shveta SinghThe purpose of this paper is to understand the moderating influence of Multi‐item List of Value (MILOV) on credit card attributes, age, and gender in credit use among Indian…
Understanding the role of prior product knowledge to information search: An application of process theory to the Indian market
Dheeraj Awasthy, Arindam Banerjee, Bibek BanerjeeExisting literature offers conflicting evidence on how prior product knowledge influences amount of information search. A majority of these studies are based on variants of cost…
Linking price satisfaction and business performance in Malaysia's dairy industry
Bonaventure Boniface, Amos Gyau, Randy StringerPrice satisfaction is an influential factor in competitive performance and business success. Strong price satisfaction enhances and sustains high quality business relationships…
A structural approach to examine the quality attributes of e‐shopping malls using the Kano model
Jong‐Chul Oh, Sung‐Joon Yoon, Byung‐il ParkThe purpose of this paper is to examine the characteristics of e‐shopping malls by using Kano's two‐dimensional quality model; also to determine the salient quality attributes…
Reflections on student‐university interactions for next generation learning
David H. WongThe purpose of this paper is to draw attention to the implications of an e‐learning strategy – a strategy that is increasingly employed with greater intensity by many higher…
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau