Asia Pacific Journal of Marketing and Logistics: Volume 20 Issue 3

Understanding consumer's attitude towards retail store in stockout situations

Leela Rani, Sanal Kumar Velayudhan

Purpose – This study aims to examine empirically how consumers' attitude towards retail stores gets affected by situational, consumer, store and product characteristic variables…

Strategic marketing in Chinese manufacturing companies

Guo Huan, Roger Brooksbank, David Taylor, Patrycia Babbis

This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution…

Market orientation, learning orientation and organisational performance in international joint ventures

Mark Anthony Farrell, Edward Oczkowski, Radwan Kharabsheh

Despite failure rates of around 30 per cent, international joint ventures (IJVs) continue to grow. It is argued that IJVs provide a platform for organisational learning, which…

A model for customer‐focused objective‐based performance evaluation of logistics service providers

Chee‐Cheng Chen

This paper aims to propose a customer‐oriented, objective‐based model for evaluating the performance of logistics service providers (LSPs).

Evaluating the logistics performance of intermodal transportation in Thailand

Pichet Kunadhamraks, Shinya Hanaoka

The purpose of this paper is to evaluate the logistics performance of intermodal freight transportation, a reasonably innovative methodology, to Thailand.

Evaluating petroleum supply chain performance: Application of analytical hierarchy process to balanced scorecard

Siddharth Varma, Subhash Wadhwa, S.G. Deshmukh

Performance evaluation in supply chain management (SCM) is not a straightforward task. This becomes even more complicated while evaluating a process industry supply chain because…

Editorial

Ian Phau