Asia Pacific Journal of Marketing and Logistics: Volume 17 Issue 4

Understanding the interrelationship between regional differences and material aspiration in the context of Indian diversity: Results of an exploratory study

Himadri Roy Chaudhuri, A.K. Haldar

In the last decade, the scope of consumer research has been expanded beyond choice and decision‐making to include various behaviour parameters like the meanings of possession and…

A conceptual framework of intangible product design: applying means‐end measurement

Chin‐eng Lin, Chen‐Su Fu

A new integrated method based on the means‐end chain (MEC) analysis and factor analysis is proposed for developing intangible product‐mix strategies for convenience store (CVS…

A review and extension of the outshopping paradigm to the Indian context

Sanjeev Varshney, Anita Goyal

Movement of people from one retail trade area to another in search of better options and deals has been studied across the world owing to its large impact on trade flow. Studies…

An exploratory analysis in applying lean manufacturing to a labor‐intensive industry in China

Clare L. Comm, Dennis F.X. Mathaisel

Can Lean Manufacturing principles, that are suitable for capital‐intensive manufacturing in the U.S., be applied to a labor‐intensive textile firm in China? Data were collected…