Asia Pacific Journal of Marketing and Logistics: Volume 16 Issue 3
Table of contents
A brand share prediction model based on several disparate sources of data: an empirical model of detergent choice in Mumbai, India
Arindam BanerjeeWe describe the application of a nested logit function for modelling consumer brand choice using household transaction data from the Indian market. This is unique since it is one…
Firm‐specific characteristics and logistics outsourcing by Chinese manufacturers
Junjie Hong, Anthony T.H. Chin, Binglian LiuThis paper aims at understanding the firm‐specific determinants of logistics outsourcing in a transitional economy. Some hypotheses are made and tested based on a survey conducted…
Modelling distributor performance index using system dynamics approach
Dinesh Sharma, B.S. Sahay, Amit SachanPrevious research in the area of distributor performance proposed different scales, mostly in western, developed country context. These studies also lacked the consideration of…
E‐commerce development in China and its implication for business
Xiaodong Wong, David C. Yen, Xiang FangChina became the second largest Internet market and the biggest mobile phone market in the world in 2002. It is estimated that with China’s entry to the WTO, its commitments to…
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ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau