Asia Pacific Journal of Marketing and Logistics: Volume 32 Issue 6

Understanding experiential consumption: theoretical advancement and practical implication

Cheng Lu Wang, Yong Wang, Joicey Wei, Henry Chung

Examining consumer affective goal pursuit in services: When affect directly influences satisfaction and when it does not

Cheng Lu Wang, Ying Jiang

The purpose of this paper is to investigate how consumers’ affective goal pursuit influences the relationship between their affect and satisfaction in services. In particular, it…

How brand concepts represented as human values promote evaluation: The triggering role of incidental emotions

Yi Wu, Yuanyuan Cai, Jiaxun He

The purpose of this paper is to examine how incidental emotions interact with brand concepts that are represented as human values to influence consumers’ attitude toward brands…

When others show off my brand: self-brand association and conspicuous consumption

Jie Li, Shuojia Guo, Jonathan Z. Zhang, Liben Sun

The purpose of this paper is to investigate the effect of conspicuous consumption on brand attitudes in the context of luxury brands market in China.

How and when AR technology affects product attitude

Lan Xu, Lei Zhang, Nan Cui, Zhilin Yang

Augmented reality (AR) has emerged as a novel communication tool, which adds virtual computer-generated information to a viewer’s real life. The purpose of this paper is to…

The impact of advertising self-presentation style on customer purchase intention

Fue Zeng, Wenjie Li, Valerie Lynette Wang, Chiquan Guo

The purpose of this paper is to propose the self-presentation styles of advertising influence consumer self-image, which in turn influence purchase intention.

Does product design stimulate customer satisfaction? Mediating role of affect

Sana S. Sabir

Product design is a dynamic factor that triggers customers’ experiential value which eventually escalates their satisfaction. Therefore, the purpose of this paper is to examine…

The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition

Sigen Song, Fanny Fong Yee Chan, Yanlin Wu

The purpose of this paper is to investigate the interaction effect of placement characteristics and emotional experiences on consumers’ recognition of placed brands. Brand…

A study of motivation and team member selection in online games

Tianyang Lou, Yuning Zu, Ling Zhu

The purpose of this paper is to investigate impact of playing motivation on team member selection (TMS) in online games specifically related to Massively Multiplayer Online…

Influence of virtual CSR gamification design elements on customers’ continuance intention of participating in social value co-creation: The mediation effect of psychological benefit

Fan Jun, Juanni Jiao, Philip Lin

The purpose of this paper is to investigate the effect of gamification design elements of virtual corporate social responsibility (CSR) game on customers’ continuance intention to…

The effects of online store informativeness and entertainment on consumers’ approach behaviors: Empirical evidence from China

Ruijuan Wu, Guiduo Wang, Li Yan

The purpose of this paper is to examine how informativeness and entertainment, two important online store characteristics, influence consumers’ approach behaviors. The current…

Hedonism or self-growth? The influence of perceived control on individual product preferences for individuals under self-threat

Taiyang Zhao, Wei Song, Xiaotong Jin, Hongjing Cui, Yang Li

The purpose of this paper is to study the influence of perceived control on product preferences of consumers under self-threat.

Affective and cognitive dimensions in cultural identity: scale development and validation

Xiaoyi Pan, Andy Hao, Cuiling Guan, Tsun-Jui Hsieh

The purpose of this paper is to provide a conceptualization of the construct of cultural identity (CI) and develop and validate a measurement scale for the construct. This study…