Table of contents
Cause's attributes influencing consumer's purchasing intention: empirical evidence from China
Jundong Hou, Lanying Du, Jianfeng LiOne purpose of this paper is to examine several factors that potentially influence a consumer's purchasing decision to participate in cause‐related marketing (CRM) program in the…
Relationship between the personal values and shopping orientation of Chinese consumers
Susan H.C. TaiAs the market of Greater China is becoming increasingly important for multinationals, the purpose of this paper is to investigate the relationship between the personal values and…
Malaysian grocery shoppers’ behavioural response to stock‐outs
Mario J. Miranda, K. JegasothyA better understanding of the response of shoppers in developing countries to inevitable product stock‐outs would help logisticians to put structures in place to reduce the…
Technology turbulence and environmental scanning in Thai food new product development
Chittipa Ngamkroeckjoti, Mark SpeeceThe purpose of this paper is to examine the use of environmental scanning (ES) in the new product development (NPD) process among small and medium enterprises (SMEs) in the Thai…
Life‐style orientation of rural US and Canadian consumers: Are regio‐centric standardized marketing strategies feasible?
Talha Harcar, Erdener KaynakIn view of the existing void in the current international and cross‐national/cultural marketing literature, the purpose of this paper is to look into the similarities and…
The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments
Chui Yim Wong, Michael J. Polonsky, Romana GarmaThe purpose of this paper is to examine the effect of country of origin (COO) sub‐components (i.e. design, assembly and parts), as well as the extent to which consumer…
Relational embeddedness, tertius iungens orientation and relationship quality in emerging markets
Ramendra SinghThe purpose of this paper is to investigate in an emerging market (India), the impact of relational embeddedness of dyadic business relationships on relationship quality (RQ) and…
Service quality in maritime transport: conceptual model and empirical evidence
Vinh V. ThaiThe purpose of this paper is to extend knowledge on service quality and how it is defined and thus, managed, in the context of maritime transport by proposing and testing a new…
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau