Asia Pacific Journal of Marketing and Logistics: Volume 33 Issue 8

Coevolution of a premium segment and product innovation: a case study of the Japanese rice cooker market

Manabu Miyao

This study aims to provide a comprehensive explanation of the linkage between premium segments and product innovation. While previous literature confirms that product innovation…

Reason versus feeling: relational norms influence gift choices

Lingzhi Yu, Tingting Zhao, Xiucheng Fan

Relational norms, referring to shared values about behavioral rules, distinguish communal and exchange relationships based on different reciprocal expectations between actors…

The role of characters featured on digital stickers in forming usage intention: internet-only banks in Korea

Jong Ho Lee, Jaehyeon Jun, Junsung Park, Joon Woo Yoo, Heejun Park

Digital stickers are being used frequently due to a rapid increase in the usage of mobile messenger services. Moreover, characters featured on digital stickers are being used as…

Message framing's role in encouraging idle item recycling

Zhengxiang Wu, Tingting Guo, Baoku Li

The purpose of this paper is to investigate the effect of framing idle item recycling appeals as gains or losses on influencing consumers' idle item recycling intention by…

Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters

David Perez-Castillo, Jorge Vera-Martinez

This study assesses how “green behaviour” influences the switching intention towards remanufactured products in sustainable consumers by introducing the possibility of an…

Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation

Pankaj Singh, Anees Ahmad, Gyan Prakash, Prabhat Kumar Singh Kushwah

The purpose of this paper is to take the neglected influencing factors in brand alliance research into account based on consumer characteristics theory and discuss the influencing…

The impact of online reviews on product returns

Xiaofei Li, Baolong Ma, Hongrui Chu

The value of online reviews has been well documented by academics and practitioners. However, to maximise the benefits of consumer reviews, online sellers must avoid the negative…

Application of UAVs for tourism security and safety

Young Dae Ko, Byung Duk Song

In the tourism industry, unmanned aerial vehicles (UAVs) can perform monitoring and patrol missions to protect assets and tourists at attractions such as coastal areas, canyons…

The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer

Ruijuan Wu, Yan Li

The objective of this study was to examine the effects of human model backgrounds (concrete backgrounds vs. solid backgrounds) on consumer responses (attention and attitude) and…

Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect

Mengnan Qu, Sara Quach, Park Thaichon, Lorelle Frazer, Meredith Lawley, Denni Arli, Scott Weaven, Robin E. Roberts

This study aims to examine the effect of country of origin (COO) on customers' value expectation and willingness to pay by employing signalling theory and cue utilisation.