Asia Pacific Journal of Marketing and Logistics: Volume 35 Issue 3

Managing conflicts to improve the retail networks in China: replication research with extensions

Shu-Ching Chen

This study provides an insight into and a solution for the conflict among marketing channel members in China. It also examines the application of a Western channel conflict…

Warranty or education?: An analysis of marketing strategy choices for remanufactured products

Manman Wang, Sheng Ang, Feng Yang, Jian Song

Implementing effective marketing strategies can reduce consumers' perceived risks and promote the development of the remanufacturing market. The paper aims to explore the impact…

Understanding the role of image, quality and price for developing prestigious mass brands

Balgopal Singh

This research article aims to understand the role of brand image, service quality and price (charge) in revitalising functional mass brands into prestigious mass brands.

An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan: the role of value, trust and engagement

Emi Moriuchi, Ikuo Takahashi

Technology has advanced and led the revolution of the online e-commerce industry through various online platforms. These online platforms were integrated to enhance customer's…

How special am I? Consumer responses to promotion individualization and notification exclusivity

Luri Lee, Donghoon Kim

Although there are at least two important characteristics of targeted promotions—promotion individualization (i.e. whether the offer is personalized for the recipient) and…

Use of real-life imagery and words in luxury brand trademarks: a study of the trademark lawsuits involving the Polo/Lauren Company

Kwang-Hwee Cheng

This article presents a study of the trademark lawsuits in Singapore involving the Polo/Lauren Company, L.P. (“PRL”) in their attempts to stop various competitors and businesses…

Exploring consumer purchase intention in cross-border e-commerce: evidence from ‘belt and road’ countries

Jie Jian, Ling Lv, Li Wan

The purpose of this paper is to explore the determinants of consumer purchase intention (CPI) of cross-border e-commerce (CBEC) in the countries of the Belt and Road Initiative…

Perceptions and desires of Chinese senior outbound tourists receiving travel support from adult children: a qualitative study

Qi Xiong, Yalan Zheng, Ruitong Gu, Jun Wen, Zhiyong Li

This qualitative study explores how Chinese senior outbound tourists perceive support from their adult children and what kinds of support they desire.

Sustaining customer loyalty of fresh food e-tailers: an empirical study in China

Li Cui, Shanshan He, Hepu Deng, Xiaoyi Wang

With the rapid development of fresh food e-commerce, sustaining customer loyalty is becoming critical for fresh food e-tailers (FFE) to be competitive. This study aims to…

What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives

Abhinav Srivastava, Park Thaichon

This study conducts a systematic literature review to synthesize the extant literature primarily on “online shopping consumer behavior” and to gain insight into “What drives…

Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type

Mengxia Zhang, Xixuan Guo, Xiaoling Guo, Alain Jolibert

Intangible cultural heritage products (ICHP) in this paper refer to the products made with handicrafts listed as intangible cultural heritage. The purpose of this paper is to…

Traditional media or social media? Corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China

Li Zhao, Jianxin Sun, Ling Zhang, Bowen Ma

This study investigated whether there are differences in the effects of green traditional media communication (GTMC) and green social media communication on consumers' intention…

Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model

Zheshi Bao, Yan Zhu

Live streaming commerce enhances shopping experience and reduces uncertainty. However, with increasingly fierce competitions, it has become a challenging task for live streaming…