Asia Pacific Journal of Marketing and Logistics: Volume 36 Issue 2

Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants

Yupeng Mou, Xiangxue Meng

With the upgrade of natural language interaction technology, the simulation extension of intelligent voice assistants (IVAs) and the uncertainty of products and services have…

Effect of visual crowding in packaging on consumers' buying intention

Zhifen Xu

Based on the construal level theory, the purpose of this study is to prove the effect of interaction between construal level and visual crowding on consumers' buying intention…

Flatness promotes modernity: logo flatness and consumers' perception of brand image

Luluo Peng, Yuting Wei, Xiaodan Zhang, Danping Wang

The brand logo, as a fundamental element of marketing communications, serves as a crucial visual representation of a brand. In the current era of mobile Internet, logo flatness…

Re-examining the showrooming phenomenon: the moderating role of consumers' maximizing tendency

Jung-Kuei Hsieh, Sushant Kumar, Ning-Yu Ko

Showrooming presents a complex and evolving challenge to retail managers, as it signifies the emergence of new forms of exchange rules. The purpose of this research is to…

Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth

Edward Shih-Tse Wang, Yu-Jou Weng

Increasing followers' positive word-of-mouth (PWOM) is a critical means through which social media influencers (SMIs) marketers can increase SMIs' follower count. Studies have…

Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers

Jiseon Ahn

Despite the recent increase in vegetarian food consumption, studies on this topic have focused on the product category. Based on the functional theory of attitude and the…

The roles of social media and mutual relationships between travel attitudes and brand equity

Yung-Chuan Huang

The purpose of this study has to conduct an integrated effective evaluation system to discover consumers' travel attitudes of the culinary experiences or cuisines and establishing…

Resilience strategies to mitigate “extreme” disruptions in sustainable tourism supply chain

Md Maruf Hossan Chowdhury, A.K.M. Shakil Mahmud, Shanta Banik, Fazlul K. Rabbanee, Mohammed Quaddus, Mohammed Alamgir

Drawing on the dynamic capability view (DCV), this research determines the suitable configurations of resilience strategies for sustainable tourism supply chain performance amidst…

Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments

Trihadi Pudiawan Erhan, Sebastiaan van Doorn, Arnold Japutra, Irwan Adi Ekaputra

This study integrates insights from upper echelon (UE) theory and the attention-based view (ABV) to analyze how digital marketing innovation might enhance organizational…

“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Argho Bandyopadhyay, John Hall, Ho Yin Wong, Larry Lockshin, Yunen Zhang, Park Thaichon

This study aims to empirically validate the holistic consumer-based brand equity (CBBE) framework and establishment of the cross-over effect using consumer preferences for wine…

The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context

Xueting Zhang, Younggeun Park, Jaejin Park

This study aims to investigate customers' personal innovativeness (PI) as an influencing factor of omni-channel customer experience throughout pre-purchase, purchase and…

The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals

Jia Ding, Ming Ying, Guangzhi Chu

It is believed that the effectiveness of public service announcements (PSAs) in persuading recipients to engage in the advocated behavior may be influenced by the content of PSAs…

Brand engagement and community user behaviors in online interest communities: exploring a moderated mediation model

Ruohong Hao, Xiaobei Liang, Hu Meng

As fertile soil for product promotion, online interest communities have gradually come into brands' view. However, existing research does not clarify whether brand engagement in…