Table of contents
Category captain arrangements in grocery retail marketing
Ranga Chimhundu, Eric Kong, Raj Gururajan– The purpose of this paper is to examine shelf management practices of grocery retail chains and their category captains (CCs) in the marketing of consumer packaged goods.
The impact of territory of origin on product authenticity perceptions: An empirical analysis in China
Mohua Zhang, Dwight MerunkaThe purpose of this paper is to demonstrate the importance of territory of origin (TOO) associations for consumers’ perception of product authenticity and empirically tests the…
Linking fashion consciousness with Gen Y attitude towards prestige brands
Riza Casidy, Asti Nafia Nuryana, Sri Rahayu Hijrah HatiThe purpose of this paper is to examine the relationship between fashion self-congruity (FSC), fashion consciousness (FC), and attitude towards prestige brands (ATT) among…
Export marketing assistance and early internationalizing firm performance: Does export commitment matter?
Anisur R. Faroque, Yoshi TakahashiThe purpose of this paper is to investigate the contingent relationship between government marketing assistance for export and the performance of early internationalizing firms in…
Overcoming trade logistics challenges: Asia-Pacific experiences
Ben Shepherd, Shintaro HamanakaThe purpose of this paper is to identify major challenges that Asia-Pacific policy makers face in drawing up international logistics policies, and to seek possible solutions to…
Demand creating service: A hybrid model for identifying key selection criteria and service strategies of international express suppliers
Feng-Chung Chang, Tzong-Ru (Jiun-Shen) Lee, Szu-Wei YenThe purpose of this paper is to develop a model not only for determining the key factors in selecting optimal international express suppliers, but also for extracting the priority…
Evaluating logistics capability for mitigation of supply chain uncertainty and risk in the Australian courier firms
Michael Wang, Ferry Jie, Ahmad AbareshiLogistics capability is an important ability for transport and logistics firms to deliver the value and services to the customers. In contrast, supply chain uncertainty and risk…
Macau gambling industry: current challenges and opportunities next decade
Matthew Tingchi Liu, Tina Tsing Gya Chang, Edmund H. N. Loi, Andrew Chi Hong ChanThe viewpoints from industry briefly review the success in last decade, analyze what challenges and difficulties came across currently and forecast opportunities/development in…
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau