Asia Pacific Journal of Marketing and Logistics: Volume 35 Issue 11

Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce

Xianchuan Yang, Yin Ma, Jiashi Han

The purpose of this paper is to identify the influence of product information on purchase intention and evaluate the moderated mediation effect of return policy leniency in…

The effect of robot anthropomorphism on revisit intentions after service failure: a moderated serial mediation model

Jinsheng Cui, Jianan Zhong

The purpose of this study is to examine how robotic anthropomorphism and personalized design may affect consumers' reactions to brands after service failure.

The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

Yeonseo Park, Eunju Ko, Boram Do

This paper aims to explore digital fashion products in the metaverse platform contexts and empirically examine the effect of the metaverse platform characteristics on the purchase…

What drives or inhibits consumers' preference to consume quietly?

Sigen Song, Hengqin Wang, Cheng Lu Wang

Secret consumption refers to consumption of a product in a private situation, with the intent or behavior of hiding the consumption from others. This study contributes to the…

A literature review on the impact of the COVID-19 pandemic on consumer behaviour: implications for consumer-centric logistics

Lanhui Cai, Kum Fai Yuen, Mingjie Fang, Xueqin Wang

The COVID-19 pandemic has resulted in significant changes in consumer behaviour, which has had a cascading effect on consumer-centric logistics. As a result, this study conducts a…

Research on online shopping contextual cues: refining classification from text mining

Lin Wang, Huaxia Gao, Yang Zhao

Contextual cues have become a hot research topic in the field of mobile consumer behavior, owing to the continuous rise of digital marketing. However, the complex online shopping…

Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China

Tianbao Ren, Hoang T.P.M. Le, Jungkun Park

This study aims to investigate determinants such as performance expectancy (PE), health beliefs (HB), technological compatibility, trust and social influence (SI) of customers'…

Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets

Rafael Curras-Perez, Alejandro Alvarado-Herrera, Jorge Vera-Martínez

This work proposes a framework that attempts to explain the connection between the dimensions of consumer perceived corporate social responsibility (social, environmental…

Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM

Flavia Braga Chinelato, Alessandro Silva de Oliveira, Gustavo Quiroga Souki

Academics and managers scour to understand which perceived quality factors are paramount to consumers during their restaurant experiences and how they influence their emotions…

Does polychronicity among sales employees develop B2B service recovery? A dual assessment through ambidextrous leadership

Bilal Ahmad, Jingbo Yuan, Naeem Akhtar, Abdul Waheed

This research explores the determinants and consequences of salesperson polychronicity in a business-to-business (B2B) sales environment. Additionally, the study examined the link…

The performance of major airports in the Europe, North America and Asia

Jae-Woo Park, Saeyeon Roh, Hyunmi Jang, Young-Joon Seo

This study aims to provide a meaningful comparison of airports’ performance and better understand the differences observed in the analysed airport performance by presenting a…

Competence or warmth: why do consumers pay for green advertising?

Jiarong Shi, Zihao Jiang

This study aims to assess the impact of functional green advertising receptivity and emotional green advertising receptivity on consumers' green purchase intention. The authors…

Effects of mental simulation, new product attribute benefits and typicality on consumer attitudes

Yu-Jen Chou, Ya-Hui Hsu, Yu-Han Chang

This research paper aims to illustrate that the new product communication effects of mental simulation (process-vs. outcome-focused) might depend on product attributes (typicality…

How price labeling strategy affects consumers' purchase intention? The role of perceived price difference in price assessment

Wanqi Liang, Deyi Zhou, Muhammad Rizwan, Samir Huseynov

By conducting an online experiment, this paper proposes and tests a conceptual model about the impact of price labeling strategy on consumers' perceived price difference and…