Asia Pacific Journal of Marketing and Logistics: Volume 8 Issue 1

Consumer Behaviour Patterns Among Chinese Children

James U. McNeal, Chyon‐Hwa Yeh

Explores the consumer behaviour patterns of urban Chinese children as a primary and an influence market. Examines, as primary customers, their income, spending and saving pattern…

Multilevel Marketing: What's The Catch?

Brian Bloch

Examines multilevel marketing in the light of the relationship between the would‐be seller and his/her perspective “downline.” States that people promoting multilevel marketing…

Chinese Consumers' Perception of Alpha‐Numeric Brand Names

Swee Hoon Ang

Two studies were conducted to examine Chinese consumers' responses to alpha‐numeric brand names. Results of the first study found that certain letters and numbers were considered…