Asia Pacific Journal of Marketing and Logistics: Volume 11 Issue 2/3

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Survival strategies of hightech corporations: applicable insights from executive narratives

George K. Chacko

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the…

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Cover of Asia Pacific Journal of Marketing and Logistics

ISSN:

1355-5855

e-ISSN:

1758-4248

ISSN-L:

1355-5855

Renamed from:

Asia Pacific International Journal of Marketing

Online date, start – end:

1993

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

Prof Ian Phau

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