Asia Pacific Journal of Marketing and Logistics: Volume 5 Issue 2

Perceptions and Strategies of Canadian Industrial Technology Marketers in Developing Countries of Pacific Asia

C.L. Hung

There are only a few dozen Canadian companies which market industrial technology in developing countries of Pacific Asia. A survey of there perceptions and strategies indicates…

What Role Should Marketing Theory Play in Marketing Education: A Cross‐National Comparison of Marketing Educators

Donald G. Howard, John K. Ryans

The focus of this article is a cross‐national comparison of the role the study of marketing theory should play in the marketing education process. This study also examines whether…

The Changing Customer Interface of Retail Banking in New Zealand

Gerard Prendergast, Norman Marr

Self‐service technology is challenging the traditional concept of provider‐client interaction in the retail banking industry. Following a review of the literature, this paper…