Asia Pacific Journal of Marketing and Logistics: Volume 21 Issue 2

When hot and noisy is good: Chinese values of renao and consumption metaphors

Clyde A. Warden, Judy F. Chen

The purpose of this paper is to extend research on metaphors of consumption to a Chinese cultural setting, specifically examining consumer thoughts related the Chinese concept of…

The relationship between attitude and behavior: an empirical study in China

Jianyao Li, Dick Mizerski, Alvin Lee, Fang Liu

The purpose of this paper is to examine the effects of attitude towards behavior, subject norm and perceived behavioral control (PBC) on a Chinese subject's evaluation of a…

Commercializing artistic authenticity via collaborative design

Yuli Bai, Jeanne Tan, Tsan‐Ming Choi, Raymond Au

The purpose of this paper is to explore the value of the artist's authentic identity in fashion design and art collaborations and evaluate the efficiency of collaborative brand…

Four alternative models of online purchase behavior in the Asia‐Pacific Region: A lesson of gender difference from South Korea

Siva Muthaly, Hong‐Youl Ha

The purpose of this paper is to model the development of e‐purchasing behavior by examining the simultaneous effects of information, web interactivity, satisfaction and positive…

Developers and terminators in hypermarkets' relationships with Chinese customers

James O. Stanworth

The purpose of this paper is to identify distinguishing attributes of (dis)satisfying service contacts in a Chinese cultural context. Design/methodology/approach – The data were…

The correlates of cognitive ageing and adoption of defensive‐ageing strategies among older adults

Fon Sim Ong, Yap‐Ying Lu, Masoud Abessi, David R. Phillips

The purpose of this paper is to test the relationship between cognitive age and the adoption of defensive ageing consumption activities and its effect on life satisfaction in an…

List of reviewers

Advertising and promotion in “new” Asia

Kim-Shyan Fam, Lisa S. McNeill