Asia Pacific Journal of Marketing and Logistics: Volume 27 Issue 4

U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition: A conjoint analysis

Kathleen Kelley, Jeffrey Hyde, Johan Bruwer

The purpose of this paper is to examine what factors and assortment of factors on wine back labels, representative of those found in the US market, appealed to consumers…

Effects of perceived product similarity and ad claims on brand responses in comparative advertising

Chanthika Pornpitakpan, Yizhou Yuan

– The purpose of this paper is to investigate the effect of perceived product similarity and comparative ad claims on brand responses.

Antecedents and consequences of extrinsic superstitious beliefs: a cross-cultural investigation

Jeremy J. Sierra, Michael R. Hyman, Byung-Kwan Lee, Taewon Suh

– The purpose of this paper is to advance the understanding of antecedents and consequences of superstitious beliefs.

Differences in organizational web site design across cultures : A comparative study of US and Chinese industrial SMEs

Valerie Wang, Hao Lou, Yong Wang, Chiquan Guo

– The purpose of this paper is to compare organizational web site design attributes between US and Chinese small- and medium-sized enterprises (SMEs).

Strategic marketing in times of recession versus growth: New Zealand manufacturers

Roger Brooksbank, Zahed Subhan, Ronald Garland, Scott Rader

On the basis of lessons gleaned from previous research into successful strategic marketing practices in times of both recession and growth, and in the face of an ongoing…

Consumer reactions to corporate social responsibility (CSR) in Thailand: The moderating effect of competitive positioning

Preeda Srinaruewan, Wayne Binney, Colin Higgins

The purpose of this paper is to understand the business case for corporate social responsibility (CSR) in Thailand by focusing on the consumer-organisational relationship and test…

Benefits, criteria and activities of supplier development: a categorical literature review

Manojkumar Vithalrao Dalvi, Ravi Kant

Supplier development (SD) is a kind of collaboration among a buyer and a supplier to seek constant improvement in supplier performance and capabilities to provide better quality…

Market access and the mirage of marketing to the maximum: new measures

Justin Paul

Globalization means integrating the economy and consumer market with the rest of the world, which involves the removal of restrictions on imports and foreign investment. The…

Editorial

Ian Phau