Table of contents
The ski slope to prosperity: an analysis of the potential impact of reverse auctions in government procurement in five Southeast Asian nations
Randall P. Settoon, David C. WyldThe Institute for Supply Management recently declared that the cost savings and efficiencies to be gained through e‐Sourcing can provide benefits not only to individual entities…
782
Fareast goes West – new opportunities for Asian brands in Europe
Hans Joachim FuchsPosits Asian countries have to redefine their competitive strategies and adjust their industries to the new situation that is happening in Europe. States Asian companies in the…
878
Australian retailers need to engage with private labels to achieve competitive difference
Mario J. Miranda, Malay JoshiPrivate label growth in Australia has not kept pace with the growth in private labels elsewhere. This research paper establishes that the odds of a consumer being highly pleased…
1931
Satisfying different customer groups for IS outsourcing: a Korean IS company’s experience
Bowon Kim, Kyungbae Park, Jinyong KimIt is important for an IT service company (IS company) to fully take into account the differences in customer satisfaction across different customer groups. In this article, we…
886
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau