Asia Pacific Journal of Marketing and Logistics: Volume 24 Issue 3
Table of contents
Acculturation of local new product development team members in MNC subsidiaries in Thailand
Chonlatis Darawong, Barbara IgelThe purpose of this study is to explore the phenomenon of acculturation in new product development (NPD) teams in a multicultural working environment. This paper provides…
Managing strategic business relationships in retail operations: evidence from China
Wantao Yu, Ramakrishnan RamanathanThe purpose of this paper is to investigate how to manage business relationships in retail operations. In particular, this study examines the links between business relationships…
Creating consumer‐based brand equity for young Iranian consumers via country of origin sub‐components effects
Hadi Moradi, Azim ZareiThe main purpose of this study is to decompose the concept of country of origin (COO) and to investigate the influence of country of brand (COB) and country of manufacture (COM…
Intra‐category competition, entry probability, and private label share: Evidence from organic food retailing in Australia
Lay Peng Tan, Jack CadeauxThe purpose of this study is to examine the entry probability and performance of private labels at an organic food retailer. For a growing sector with unique market structure and…
Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry
Steven D'Alessandro, Antonia Girardi, Leela TiangsoongnernThe purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing…
Wine product involvement and consumers' BYOB behaviour in the South Australian on‐premise market
Johan Bruwer, Jieshan HuangThe purpose of this exploratory study is to identify how consumers' involvement with wine as a product impacts upon their on‐premise behaviour, with special focus on the BYOB…
Are Indian consumers brand conscious? Insights for global retailers
Arpita Mukherjee, Divya Satija, Tanu M. Goyal, Murali K. Mantrala, Shaoming ZouThe purpose of this paper is to assess Indian consumers' brand consciousness by examining their brand knowledge, purchase behaviour and perceptions of foreign brands. It provides…
Urbanized young Indians: are they goal oriented?: A scale‐validation study of the regulatory focus questionnaire in the Indian context
Rahul Kumar SettThe purpose of this paper is to validate the Higgins regulatory focus/goal orientation questionnaire (RFQ) in the Indian context on a sample of urbanized young Indians: one of the…
3PLSP scale for co‐operative dairies in Indian context
Tejas R. Shah, Mahendra SharmaThe purpose of this paper is to develop a scale for measuring benefits of third party logistics service providers for co‐operative dairies in an Indian context. The objective is…
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ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau