Asia Pacific Journal of Marketing and Logistics: Volume 27 Issue 2

The ties that bind? Online musicians and their fans

Kate Daellenbach, Rachael Kusel, Michel Rod

The purpose of this study is to examine the relationships between musician’s social network sites (SNS), the tie that fans may develop via these sites, and music acquisition, via…

Factors influencing sport tourists’ revisit intentions: The role and effect of destination image, perceived quality, perceived value and satisfaction

Sayyed Mohsen Allameh, Javad Khazaei Pool, Akbar Jaberi, Reza Salehzadeh, Hassan Asadi

The purpose of this paper is to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in…

Evaluating customer-perceived service quality in business management education in India: A study in topsis modeling

Koushiki Choudhury

The purpose of this paper is to address the question of service quality in the higher education sector in the business management area, with the research objective to explore the…

TOE drivers for cloud transformation: direct or trust-mediated?

Min LI, Dingtao Zhao, Yan Yu

The purpose of this paper is to explain cloud service transformation in small and medium enterprises (SMEs) based on technology-environment-organization paradigm and understand…

Viable strategy configurations and new product development capability and performance: Evidence from Thailand

Olimpia C. Racela

The purpose of this paper is to identify firm groups pursuing different configurations of customer-, entrepreneurial-, and information technology (IT) orientation and to compare…

How perceived institutional pressures impact market orientation: An empirical study of Chinese manufacturing firms

Jing Zhang, Yanxin Jiang, Rizwan Shabbir, Yanling Duan

Literature has not paid enough attention to the antecedents of market orientation in the context of transitional economy and many authors focus on internal antecedent factors…

Export barriers and business confidence: a quasi-longitudinal examination

Eldrede Tinashe Kahiya, David L Dean

The purpose of this paper is to examine the influence of export barriers at two different points in time, 1995 (t ₀) and 2010 (t ₁)…

Traceability systems in the Western Australia halal food supply chain

Delma Poniman, Sharon Purchase, Joanne Sneddon

The purpose of this paper is to explore the emergence and implementation of traceability systems in the Western Australian (WA) Halal food industry. In particular, to understand…

What’s the right game? Time-to-market vs “coopetition” in the Myanmar mobile market

Ashish Kumar, Ravi Shankar, Kirankumar S. Momaya

The purpose of this paper is to illustrate, from a Myanmar mobile operator’s point of view, the trade-off between trying to trying to get to untapped towns and villages faster…

Editorial

Ian Phau