Factors influencing sport tourists’ revisit intentions: The role and effect of destination image, perceived quality, perceived value and satisfaction

Abstract

Purpose

The purpose of this paper is to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in Iran.

Design/methodology/approach

Statistical population of this research consisted of those tourists who traveled to Mazandaran province in Iran as a sport tourism destination in 2012. A random sample of 1,250 tourists was asked to respond to questionnaires from which 886 accurate questionnaires were used for analysing data. Structural equation modeling (SEM) was used to explore the relationships among the research variables.

Findings

The results showed that sport tourists’ perception of destination image, perceived quality and perceived value influenced their satisfaction and revisit intention positively.

Originality/value

The results of this research help to better understand the behavioral intentions, which can be an acceptable basis to increase sport tourists’ visit and revisit of a sport destination.

Citation

Allameh, S.M., Khazaei Pool, J., Jaberi, A., Salehzadeh, R. and Asadi, H. (2015), "Factors influencing sport tourists’ revisit intentions: The role and effect of destination image, perceived quality, perceived value and satisfaction", Asia Pacific Journal of Marketing and Logistics, Vol. 27 No. 2, pp. 191-207. https://doi.org/10.1108/APJML-12-2013-0159