Table of contents
Culture matters: The role of long-term orientation and market orientation in buyer-supplier relationships in a Confucian culture
Jiyoung Hwang, Jae-Eun Chung, Byungho JinThis study aims to examine unique cultural influences in the context of buyer-supplier relationships in a Confucian culture. The paper identifies whether and how long-term…
The impact of guanxi, xinyong and buyer collaboration on the loyalty and financial performance of vegetable farmers in China
Antonio Lobo, Civilai Leckie, Chongguang LiThe purpose of this paper is to examine the impact of two Chinese cultural constructs, guanxi (networks) and xinyong (interpersonal trust) in the burgeoning vegetable supply…
National identity and the perceived values of foreign products with local brands: The case of local wine in Vietnam
Nguyen-Hau Le, Hai-Minh Thi Nguyen, Tuan Van NguyenBased on the intra-national diversity view, this research aims to employ the concept of national identity to explain the consumer's evaluation of foreign product with local brand…
The effect of environmental uncertainty, information quality, and collaborative logistics on supply chain flexibility of small manufacturing firms in India
Vivek Nagarajan, Katrina Savitskie, Sampathkumar Ranganathan, Sandipan Sen, Aliosha AlexandrovThe purpose of this paper is to investigate the relationship between environmental uncertainty, information quality, and proactive logistics practices on supply chain flexibility…
The role of brand orientation in the higher education sector: a student-perceived paradigm
Riza CasidyThe purpose of this paper is to examine the relationship between perceived brand orientation (PBO), satisfaction, loyalty, and post-enrolment communication behaviour in the…
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau