Asia Pacific Journal of Marketing and Logistics: Volume 35 Issue 4

Effect of colours on sponsor recall

Brendon Toh, Ho Keat Leng, Yi Xian Philip Phua

As sports sponsorship is a common marketing tool among commercial organisations, there had been a large number of studies examining the effectiveness of sponsorship. The aim of…

The effects of dynamic prompt and background transparency of hover feedback design on the user interface of shopping websites

Chien-Hsiung Chen, Weimin Zhai

The implementation of interaction design concepts to facilitate communication between users and shopping websites has gained increasing attention in recent years. Mouse hover is a…

Creating value for patients through service encounter experiences: evidence from Turkey

Mahmut Selami Akin, Abdullah Okumuş

The study aims to guide private healthcare organizations to create value for patients through service encounters (SE) based on the value-in-use notion. It also intends to reveal…

Celebrity endorsement in marketing from 1960 to 2021: a bibliometric review and future agenda

Shaoshan Wang, Matthew Tingchi Liu

This study deployed a bibliometric analysis of 604 academic articles on celebrity endorsement collected from the Scopus database from January 1960 to August 2021 (the first…

Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry

Amalia E. Maulana, Julio Adisantoso, Bobie Hartanto

This study aims to present the path-to-purchase of omni micro-resellers in affordable fashion shopping centers and differentiates them from the existing knowledge of end-user’s…

Marketing competency, marketing innovation and sustainable competitive advantage of small and medium enterprises (SMEs): a mixed-method analysis

Danzen Bondoc Olazo

The purpose of the current research is to investigate the relationship between marketing capabilities and marketing innovation toward the sustainable competitive advantage of…

A study of loyalty programs in the Chinese market: the impacts of reward type, reward characteristic and product involvement

Jun Zhang, Jingwen Wang

This study investigates how reward type (single vs. plural), reward characteristic (utilitarian vs. hedonic) and product involvement (high vs. low) affect the design of reward…

Sustainable lifestyles, eating out habits and the green gap: a study of food waste segments

Hongbo Liu, Breda McCarthy

This paper aims to identify Australian consumer segments based on sustainable lifestyles and attitudes towards food waste and model the factors (socio-demographic, attitudinal and…

Battle between psychological ownership and consumer animosity to influence consumers' buying behavior: a moderated mediation model

Sita Mishra, Garima Saxena, Ravi Chatterjee

This study aims to understand the effect of consumers' national identity (NI) on their willingness to buy (WTB) domestic (Indian) products vis-à-vis foreign (Chinese) products…

Robo-advisor based on unified theory of acceptance and use of technology

Hui-Chung Yeh, Min-Chun Yu, Chih-Hsing Liu, Chia-I Huang

Following the advancement of financial technology (FinTech) in modern society to assist investment decisions, robo-advisers had become widely used in mean-variance analyses to…

Opaque selling vs traditional selling: optimal decisions for service providers in a competitive market

Ting Chen, Feng Yang, Feifei Shan, Fengmei Xu

Opaque selling has become popular among service providers in recent years. Although many researchers have investigated the optimality of opaque selling for service providers…

Charting the path between communication strategies and overseas purchasing service performance in the e-commerce context

Jiseon Ahn

Despite the growth of the online overseas purchasing industry, there is a lack of studies addressing these companies' communication strategies. Thus, this study aims to examine…

The effect of mobile device usage on creating text reviews

Keeyeon Park, Hye-Jin Kim, Jong Min Kim

The purpose of this study is to examine how the usage of mobile devices influences text-posting behavior in the online review-generation process. This study attempts to improve…