Asia Pacific Journal of Marketing and Logistics: Volume 26 Issue 3

The performance implications of perceptual differences of dependence in marketing channels: The mediating role of trust

Zhilin Yang, Fang Jia, Shaohan Cai

– The purpose of this paper is to address two essential questions: do perceptual differences regarding dependence matter in determining channel performance, and if so, how?

Franchise system investment disclosure: signaling value to prospective franchisees

Owen Wright, Hume Winzar

The divergent interests of franchisor and franchisee give rise to significant ex-post conflict following the purchase of a franchise. Australian regulators have sought to assist…

Export performance: multiple predictors and multiple measures approach

Eldrede Tinashe Kahiya, David L. Dean

The purpose of this paper is to examine the antecedents of export performance within the parameters of the structure-conduct-and-performance (SCP) paradigm, resource-based view…

Consumer susceptibility to credit card misuse and indebtedness

Sandra Awanis, Charles Chi Cui

Prior research suggests that payment mechanisms are imbued with cues that affect purchase evaluation and future spending behavior. Credit cards are distinguished from other…

Psychological and behavioural drivers of male fashion leadership

Mehmet Haluk Koksal

The purpose of this paper is to identify the factors affecting male fashion leadership behaviour. The study examined the effect of fashion consciousness, fashion knowledge, mood…

The Chinese wine market: a market segmentation study

Hong Bo Liu, Breda McCarthy, Tingzhen Chen, Shu Guo, Xuguang Song

– The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector.

The interaction effect on customer purchase intention in e-commerce: A comparison between substitute and complement

Yung-Shen Yen

– The purpose of this paper is to explore the interaction effect of information richness, retailer brand, and extended offers on customer purchase intention in e-commerce.

Influences of the spokes-character on brand equity antecedents

En-Chi Chang

To draw attention to the importance of the spokes-character to marketing communications and a company's branding strategy, this exploratory study attempts to suggest a scale for…

Editorial

Ian Phau