Asia Pacific Journal of Marketing and Logistics: Volume 27 Issue 5

Animosity within borders: The mediating roles of regional identification and perceived discrimination on regional media preference

Yu-An Huang, Chad Lin, Dorothy A Yen

– The purpose of this paper is to identify and examine the antecedents and consequence of regional animosity and their impacts on regional media preference.

Social religiosity: concept and measurement across divergent cultures

Anil Mathur, Benny Barak, Yong Zhang, Keun S. Lee, Boonghee Yoo, Jeeyeon Ha

– The purpose of this paper is to develop a scale to measure social religiosity (SR) and assess its measurement invariance across different cultures.

Service quality and customers’ behavioural intentions: Class and mass banking and implications for the consumer and society

Koushiki Choudhury

The purpose of this paper is to explore how the different dimensions of service quality influence customers’ behavioural intentions in the private and public sector banks, that…

Factors obstructing intentions to trust and purchase products online

Gurjeet Kaur, Tahira Khanam Quareshi

The purpose of this paper is to explore reasons for not buying products through online. The study also tries to explain the relationship between intentions to trust (IT) and…

Determinants of speed to market in the context of the emerging Indian market

Som Sekhar Bhattacharyya, Sumi Jha, Christo Fernandes

The purpose of this paper is to determine the antecedents of speed to market (SM). Further, a model was established on SM with the organizational variables of enacting…

Outsourcing maintenance in complex process industries: Managing firm capabilities in lock-in effect

Jane F. Maley, Christian Kowalkowski, Staffan Brege, Sergio Biggemann

– The purpose of this paper is to analyze the rationale for choice of suppliers and the influence these decisions have on the firm’s capabilities.

Case analysis of the do-it-yourself industry

Siobhan Hatton-Jones, Min Teah

The purpose of this paper is to examine the accelerated growth within the Australian do-it-yourself (DIY) market and discusses the factors and drivers affecting consumer…

Editorial

Ian Phau