Table of contents
Domestic Production Decision to Displace Malaysian Juice Imports
George K. Chacko, Rohizan b Zainal, Dagang b Mohd Yunus, Shahrin b ShahrudinShould we produce a product not produced before? With trade occupying as much as 94.8% of GNP in some ASEAN countries, their entry into the domestic market to displace a foreign…
150
The New Features of Marketing Environment in The People's Republic of China
Shan WeiChina's economic reform has brought about dramatic changes in the marketing environment. In this paper, several new features of the marketing environment in China are identified…
668
The Use of Channel Integration as a Strategic Option: A Study of Hong Kong Clothing Manufacturers
T.S. ChanThis paper explores the changes in Hong Kong clothing manufacturing firms regarding the development of vertical and horizontal channel integration as a strategic option in…
290
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau