Domestic Production Decision to Displace Malaysian Juice Imports

Abstract

Should we produce a product not produced before? With trade occupying as much as 94.8% of GNP in some ASEAN countries, their entry into the domestic market to displace a foreign import is a vital issue‐which is seldom, if ever, discussed in the literature. Our innovative use of Monte Carlo simulation estimates the market share of a FUTURE Malaysian product, enabling a preliminary decision on market entry to displace imports.

Citation

Chacko, G.K., b Zainal, R., b Mohd Yunus, D. and b Shahrudin, S. (1995), "Domestic Production Decision to Displace Malaysian Juice Imports", Asia Pacific Journal of Marketing and Logistics, Vol. 7 No. 3, pp. 3-19. https://doi.org/10.1108/eb010263