Asia Pacific Journal of Marketing and Logistics: Volume 21 Issue 4

Selecting techniques for use in an internet survey

James B. Wiley, Vallen Han, Gerald Albaum, Peter Thirkell

The paper's aim is to illustrate the use of a technique that can help researchers choose which techniques, and at what level, to employ in an internet‐based survey.

Perceptions of countries based on personality traits: a study in China

Alain d'Astous, Dong Li

The purpose of this paper is to examine country perceptions in China from the point of view of the personality concept.

Exploratory evaluation of potential and current consumers of organic cotton in Hawaii

Shu‐Hwa Lin

The purpose of this paper is to identify attitudes, behaviors, motivations, and consumption patterns of potential and current consumers of organic cotton products in the Hawaii…

The effects of positive and negative ad‐evoked associations on brand attitude

Sandra Praxmarer, Heribert Gierl

The purpose of this paper is to contribute to research on the cognitive capacity theory. The paper aims to examine the effects of advertising recipients' positive and negative…

Food risk and knowledge in the satisfaction‐repurchase loyalty relationship

Ho Huy Tuu, Svein Ottar Olsen

The purpose of this paper is to test the relationships among perceived risk, consumer satisfaction and repurchase loyalty, and to explore the moderating role of knowledge on the…

Development of retailers' own label products in Taiwan

Amelia Yuen Shan Au‐Yeung, Jessica Lu

The purpose of this paper is to establish an understanding of the development of retailers' views on own label in Taiwan. In particular, the study aims to investigate the extent…

An empirical model of international student satisfaction

Rodney Arambewela, John Hall

Based on the theoretical framework of expectancy‐disconfirmation paradigm, the purpose of this paper is to examine the differences in student perceptions of the level of…

The impact of market orientation and corporate social responsibility on firm performance: Evidence from China

Riliang Qu

The purpose of this paper is to investigate the joint effects of market orientation (MO) and corporate social responsibility (CSR) on firm performance.

Furthering marketing knowledge with relevance to the Asia Pacific

Charles C. Cui, John Cadogan

Editorial

Ian Phau