Table of contents
Tourist behaviour and the determinants of secondary destination
Chu‐Mei LiuOutlines the findings of a study into the secondary destination choices of tourists visiting the Philippines. Defines the tourist mega‐system. Looks at the framework and…
4898
The use of Chinese classical strategies in international construction marketing: some anecdotal evidence
Low Sui Pheng, Wee Tian SinPresents the principles of thirty six Chinese classical strategies which includes strategies for attack, strength, confrontation, confusion, gaining ground and desperate…
766
Strategies for Japan’s protected market: rice as a case in point
Yim‐Yu Wong, Tae Furuse, Thomas E. MaherOutlines the Japanese system of protectionism as a global barrier and focuses on the rice markets as one of the first markets to be opened up. Analyses the reasons for this and…
956
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau