Asia Pacific Journal of Marketing and Logistics: Volume 16 Issue 2

RSS feed

Table of contents

The influence of market orientation on marketing competency and the effect of internet‐marketing integration

Norzalita Abd. Aziz, Norjaya Mohd. Yasin

The Internet technology has been recognised as a key business resource and is increasingly being used and integrated into firm’s marketing activities. This study explored the…

14486

The relationships among manufacturer product strategy, supply chain structure and supply chain inventory

Moon, Seong‐Am

Aims to discuss the basic strategy taken by a specific manufacturer. States supply chain structures influence, directly, the supply chain inventory as a measure of performance…

2901

Public opinion and franchising in an emerging market

Audhesh K. Paswan, S. Prasad Kantamneni

A framework for evaluating public opinion towards franchising is proposed and empirically tested in an emerging market, India. Franchising in an emerging market was selected as…

2296

Assessing import channels for a land‐locked country: the case of Lao PDR

Ruth Banomyong

Lao PDR, as the sole land‐locked country in South East Asia, is dependent upon available infrastructure in neighbouring countries for fast and efficient import of goods. The…

2584

The relationship between destination cues of Asian countries and Korean tourist images

Ki‐Han Chung, Jae‐Ik Shin

The tourism industry is experiencing a tremendous growth with an everincreasing pressure from a variety of types of competition. The change of tourism market in Asia and the…

2074
Cover of Asia Pacific Journal of Marketing and Logistics

ISSN:

1355-5855

e-ISSN:

1758-4248

ISSN-L:

1355-5855

Online date, start – end:

1993

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Ian Phau