Table of contents
Word‐of‐mouth Communication in Singapore:With Focus on Effects of Message‐sidedness, Source and User‐type
Chow Hou Wee, Seek Luan Lim, May LwinWord‐of‐mouth is a powerful communication tool which is often beyond the control of the marketer. This study used a 3 x 2 x 2 factorial experiment in a laboratory simulation to…
1597
Internationalization in Small, Commodity Based Economies: The New Zealand Example
Shengliang Deng, Michael F. Duffy, Grant R. HarrisonMany studies have dealt with internationalization of business firms in the past years, few, however, have explored the pattern and process of internationalization in small…
624
The Antecedents and Consequences of Role Stress Among Chinese Salespersons: An Exploratory Study in Hong Kong
Leo Y.M. Sin, Oliver H.M. YauData from 295 salespersons of a life insurance company in Hong Kong were used to test the relationships among organizational variables, role stress variables, job satisfaction…
212
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau