Asia Pacific Journal of Marketing and Logistics: Volume 13 Issue 4

Benefit segmentation: an empirical study for on‐line marketing

Shwu‐Ing Wu

Uses benefit needs to segment the online marketing market. Employs focus groups and a random sampling survey to search for consumer benefit needs and then segments the market by…

Retailing in MRT malls in Singapore: implications for entrepreneurs

James Poon Teng Fatt

Suggests that there are great opportunities for retailers in the mass rail transit (MRT) malls in Singapore due to their strategic location by bus and train station. States that…

Dilemmas and dictates: managers tell their stories about international business ethics

Margaret McNeil, Kerry Pedigo

Explores the nature and type of ethical dilemmas experienced by western Australian managers engaged in import/export operations. Highlights the strategies used by these managers…

The reliability of Webster’s marketing culture instrument: some western Australian findings

Margaret McNeil, Stephen Myers, Douglas Adam

Explores the reliability of Webster’s (1990) instrument for measuring the marketing culture of an organization. Uses data from 1,400 western Australian employees of a large public…