Asia Pacific Journal of Marketing and Logistics: Volume 33 Issue 10

Online brand advocacy and brand loyalty: a reciprocal relationship?

Violetta Wilk, Geoffrey N. Soutar, Paul Harrigan

The purpose of this study is to increase the understanding of the online brand advocacy (OBA) and brand loyalty relationship through a social identity theory lens.

The role of social media elements in driving co-creation and engagement

Man Lai Cheung, Guilherme Pires, Philip J. Rosenberger III, Wilson K.S. Leung, Man Kit Chang

The purpose of this paper is to develop and empirically test a research model examining the impact of five social media marketing (SMM) elements–entertainment, customization…

Leaders that bind: the role of network position and network density in opinion leaders' responsiveness to social influence

Honghong Zhang, Xiushuang Gong

The purpose of this present study is to investigate how opinion leaders' responsiveness to social influence varies with network positions (i.e. degree centrality and brokerage…

Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective

Yunen Zhang, Wei Shao, Park Thaichon

This paper aims to investigate whether cultural intelligence will influence Chinese tourists’ travel satisfaction, revisit intention and word-of-mouth communication.

Impulsive purchasing and luxury brand loyalty in WeChat Mini Program

Qianhui Rao, Eunju Ko

This study aims to explore the impact of the use of the WeChat Mini Program by luxury brands on consumers' fashion impulsive purchasing and brand loyalty.