Asia Pacific Journal of Marketing and Logistics: Volume 28 Issue 3

Means-end chain approach for exploring the motivation of ready-to-drink tea consumers

Edward Shih-Tse Wang, Jia-Rong Yu

Ready-to-drink (RTD) tea beverages are widely consumed worldwide and play a prominent role in people’s daily lives, yet few studies have investigated the motivation of RTD tea…

Effect of family environment on adolescent compulsive buying: mediating role of self-esteem

Rashmi Singh, Jogendra Kumar Nayak

The purpose of this paper is to investigate the mediating role of self-esteem in the relationship between parent-adolescent relationship and adolescent compulsive buying…

Impact of service failure severity and agreeableness on consumer switchover intention: Mediating role of consumer forgiveness

Zeeshan Riaz, Muhammad Ishfaq Khan

The purpose of this paper is to examine the asymmetric impact of service failure severity and agreeableness on consumer switchover intention with the mediating role of consumer…

The effects of service quality on internet service provider customers’ behaviour: A mixed methods study

Thu Nguyen Quach, Charles Jebarajakirthy, Park Thaichon

The purpose of this paper is threefold: first, to identify the dimensions for evaluating the service quality of internet service providers (ISPs); second, to investigate the…

Examining the relationships among the brand equity dimensions: Empirical evidence from fast fashion

Jin Su

– The purpose of this paper is to understand the nature of the inter-relationships among brand equity dimensions in the fast fashion context.

The effects of corporate brand symbolism on consumer satisfaction and loyalty: Evidence from Australia

Tatiana Anisimova

– The purpose of this paper is to test the effects of corporate brand symbolism on consumer satisfaction and loyalty on a sample of Australian automobile consumers.

Destination image of Indian tourism destinations: An evaluation using correspondence analysis

Anupriya Kaur, Abhilasha Chauhan, Yajulu Medury

– The purpose of this paper is to evaluate tourist destinations’ image based on the attributes obtained from the extant literature using correspondence analysis.

Channel relationships from the perspectives of manufacturers and their connecting distributors in Indonesia

I Made Sukresna, John Hamilton, Singwhat Tee

Paired channel relationship constructs are used to conjointly compare the perspectives of Indonesian manufacturers and their connecting distributors when engaging and relating…

Small retailer’s new product acceptance in emerging market: a grounded theory approach

Ateeque Shaikh, Aradhana Gandhi

– The purpose of this paper is to propose a model of small retailers’ new product acceptance criteria using a grounded theory approach in an emerging market, India.

Investigating the perceptions of Indian employees on logistics network and logistics cost on Indian steel sector

N Jena, Nitin Seth

The purpose of this paper is to explore the perception of Indian logistics managers and employees engaged on the steel sector having knowledge and exposure on the logistics…

Editorial

Ian Phau