Asia Pacific Journal of Marketing and Logistics: Volume 25 Issue 4

Effect of brand origin on brand personality perceptions: an empirical analysis from Turkey

Cigdem Basfirinci

The purpose of this study was to explore whether and to what extent brand origin associations transfer to brand personality (BP) perceptions. Whether and in which ways product…

Evaluating the impact of corporate brand on consumer satisfaction

Tatiana Anisimova

The purpose of this paper is to empirically examine the impact of a corporate brand on consumer satisfaction and ascertain which corporate brand attributers had the most…

Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level

Ho Huy Tuu, Svein Ottar Olsen

The purpose of this paper is to explore the combined moderator role of consideration set size (CSS) and variety seeking (VS) on the satisfaction-loyalty relationship, and uses…

Global consumer innovativeness and consumer electronic product adoption

Chih-Wei Chao, Mike Reid, Felix Mavondo

Despite the importance of the diffusion of new products, there is not yet a single scale to measure consumer innovativeness and new product adoption behavior efficiently and…

Pattern of similarities/differences in time orientation and advertising attitudes: A cross-cultural comparison of Georgian and Macau consumers

Erdener Kaynak, Ali Kara, Clement S.F. Chow, Ali Riza Apil

The empirical, cross-national study reported here examines how time orientations influence attitudes toward advertising in two emerging Asian economies with very different…

Predicting Bangladeshi financial salespeople ' s ethical intentions and behaviour using the theory of planned behaviour: Implications for developing countries

Ahmed Shahriar Ferdous, Michael Jay Polonsky

The purpose of this paper is to examine whether the theory of planned behavior (TPB) can be used to explain financial salespeople ' s ethical selling intentions and…

Retail bargaining in China

Candy P.S. Fong

The purpose of this paper is to examine how consumers set bargaining goal when they negotiate price of relatively less expensive shopping products with salesperson. The impact of…

Bricks or clicks: The impact of manufacturer ' s encroachment on both manufacturer-owned and traditional retail channels

Yelin Fu, K.K. Lai, Liang Liang

The purpose of this paper is twofold: to investigate performance of both manufacturer-owned channel and traditional retail channel when the manufacturer encroaches upon the…

Editorial

Ian Phau