Table of contents
User participation, knowledge management capability and service innovation: e-commerce enterprises in the digital age
Xiaohua Xin, Xiaoming Miao, Qian Chen, Tiantian ShangDespite the fact that user participation (UP) has been highlighted as an important aspect in innovation, previous findings on its relationship with service innovation performance…
To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic
Kim-Lim Tan, Joseph Kee-Ming Sia, Daniel Kuok Ho TangCoronavirus disease (COVID-19) pandemic has given rise to different dimensions of uncommon human behavior, and panic buying is one of them. Interestingly, panic buying research…
Mediating role of immediate performance outcomes between supply chain integration and firm performance
Nikhat Afshan, Purnendu Mandal, Angappa Gunasekaran, Jaideep MotwaniThe purpose of this paper is to examine the mediating role of immediate performance outcomes on the relationship between dimensions of supply chain integration (SCI) and financial…
Antecedents of adaptive selling behaviour: a study of the Korean cosmetic industry
Fortune Edem Amenuvor, Ho-Taek Yi, Henry BoatengThis paper examines the antecedents of adaptive selling behavior empirically from the salespeople's, customers', and firms' perspectives.
The effect of consumer group breadth and depth on movie sales: the mediating effect of eWOM-to-viewing ratio
Jungwon Lee, Yunhye Lee, Cheol ParkThe purpose of this study is to analyze the effect on movie performance of the breadth and depth of consumer groups targeted by movies and to analyze the ways in which electronic…
Religious compensatory consumption in the Islamic context: the mediating roles of religious social control and religious guilt
Jhanghiz Syahrivar, Syafira Alyfania Hermawan, Tamás Gyulavári, Chairy ChairyIn general, Muslims consider Islamic consumption to be a religious obligation. Previous research, however, suggests that various socio-psychological factors may influence Islamic…
Understanding corporate culture and business performance from a Confucian perspective
Vane-Ing Tian, Felix Tang, Alan C.B. TseThis paper aims to develop a culturally sensitive model based on the Chinese Confucian philosophy and normative ethics, which emphasizes the wholehearted social responsibility of…
“Do they mean what they say?” Measuring greenwash in the sustainable property development sector
Farzana Quoquab, Rames Sivadasan, Jihad MohammadThis study aims to measure the greenwash construct in the sustainable property development (GSPD) context. Property development products such as residential homes, which are…
Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
Fortune Edem Amenuvor, Ho-Taek Yi, Henry BoatengThis paper aims to assess the effect of adaptive selling behavior on customer outcomes, mutual outcomes and salesperson outcomes.
Linkages among extended service quality, distinct perceived value and satisfaction in the exhibition trust-building process
Dae Hui LeeThe purpose of this study was to examine the causal relationship between extended service quality including information and communications technology (ICT) and distinct perceived…
Buy domestic or foreign brands? The moderating roles of decision focus and product quality
Sherry Xueer Yu, Guang Zhou, Jing HuangThis article sought to explore the effect of brand origin on consumer preference and examine the moderating effects of decision focus (buying for self vs buying for others) and…
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau