Asia Pacific Journal of Marketing and Logistics: Volume 30 Issue 1

Interaction of intercultural service encounters: Personality, intercultural communication and customer satisfaction

Ali Ihtiyar

The purpose of this paper is to better understand the impact of intercultural communication and personality on customer satisfaction and loyalty in grocery retailing. In this…

Fashion model profiles: the intersection of self, ideal and preferred

Khurram Sharif, Asif Raza, Amit Das

The purpose of this paper is to understand how young female fashion consumers assessed the facial attractiveness of an advertising model. The study focused on the consumers…

Effect of product involvement and brand prominence on advergamers’ brand recall and brand attitude in an emerging market context

Devika Vashist

The purpose of this paper is to investigate the impact of product involvement and brand prominence on advergamers’ brand recall and brand attitude in an emerging market context…

Customer’s patronage decision toward health insurance products: Mediation and multi-group moderation analysis

Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Mahmud Zaman, Hasliza Hassan

The purpose of this paper is to examine the influence of service quality, customer’s satisfaction and religiosity on customer’s patronage decision toward health insurance…

The chain of effects from brand personality and functional congruity to stages of brand loyalty: The moderating role of gender

S.R. Nikhashemi, Naser Valaei

The purpose of this paper is to identify the impacts of brand personality and functional congruity on various components of brand loyalty (i.e. cognitive, affective, and conative…

Australian customer willingness to pay and wait for mass-customised products

Hassan Daronkola Kalantari, Lester Johnson

The purpose of this paper is to find out how consumers constantly trade off the potential extra cost of mass customisation with the additional time they have to wait to receive…

Identifying attendance motives for an international league fixture

Vaughan Reimers, Chih-Wei (Fred) Chao, Kim Speechley

Whilst the impact of motives on sports attendance has received due scholarly attention, one context that appears to have been overlooked is the growing trend towards playing…

Understanding and predicting antecedents of mobile shopping adoption: A developing country perspective

Khushbu Madan, Rajan Yadav

The purpose of this paper is to determine the key factors influencing mobile shopping adoption intention and actual usage in the backdrop of the moderating effect of gender and…

Segmenting the Australian organic food consumer market

Parves Sultan, Ho Yin Wong, Marianna Sigala

The purpose of this paper is to segment the Australian organic food consumer market.

Analysis of relationship marketing factors for sports centers with mixed methods research

Sheng Yen Lee

The purpose of this paper is to study the effects of relationship marketing factors of sports centers on commitment to relationship and intention to recommend.

Designing a demand chain management framework under dynamic uncertainty: An exploratory study of the Chinese fashion apparel industry

Ying Ye, Kwok Hung Lau

The purpose of this paper is to put forward a demand chain management (DCM) framework underpinned by the alignment theory and applies it to investigate the fashion apparel (FA…

How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use

Umair Akram, Peng Hui, Muhammad Kaleem Khan, Yasir Tanveer, Khalid Mehmood, Wasim Ahmad

The purpose of this paper is to investigate the impact of website quality on online impulse buying behavior (OIBB) in China, and assess the moderating roles of sales promotion and…

Sales technology usage: Modeling the role of support service, peer usage, perceived usefulness and attitude

Ashwani Kumar Upadhyay, Komal Khandelwal, Tanuj Nandan, Prashant Mishra

The purpose of this paper is to model the key influencers or predictors for usage of technology by sales professionals in India.