Asia Pacific Journal of Marketing and Logistics: Volume 33 Issue 6

Guest editorial: Special issue introduction: e-tailing: the current landscape and future developments

Park Thaichon, James R. Brown, Scott Weaven

E­commerce structures for retail and service franchises: E­commerce implementation in mature franchise systems

Zhanna Kremez, Lorelle Frazer, Scott Weaven, Sara Quach

The purpose of this paper is to provide an in-depth investigation of e-commerce strategy implementation in mature franchise organisations from both franchisor and franchisee…

Determinants of Tier 2 Indian consumer’s online shopping attitude: a SEM approach

Anupriya Kaur, Preeti Thakur

The purpose of this paper is to validate the conceptual model that presents the determinants of Tier 2 consumer’s online shopping attitude and the interrelationships among the…

E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites

Weisheng Chiu, Heetae Cho

The purpose of this paper is to investigate the influence of perceived brand leadership of an e-commerce website on satisfaction and repurchase intention. Moreover, the different…

Solo economy in Taiwan: a quality study of click-and-mortar malls

Chih-Chin Liang

The rapid growth of the solo economy in the Asia-Pacific area indicates an economic transition. In East Asia, solitary households are growing along with low marital rates and…

The effects of integrated information & service, institutional mechanism and need for cognition (NFC) on consumer omnichannel adoption behavior

Joonyong Park, Renee Boyoung Kim

The purpose of this paper is to examine the antecedents of consumers’ omnichannel (OC) adoption intention and explore how consumers’ personality trait affects their OC adoption…

Leveraging the technology acceptance model for mobile commerce adoption under distinct stages of adoption: A case of micro businesses

Tanikan Pipitwanichakarn, Nittaya Wongtada

The purpose of this paper is to investigate the role of trust and perceived enjoyment in the technology acceptance model by distinguishing distinct stages of adoption among street…

Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblog

Wanqi Gong

This study explores the influence of parasocial interaction (PSI), brand credibility and product involvement on celebrity endorsement, and how PSI interacts with brand and product…

Exploration of patriotic brand image: its antecedents and impacts on purchase intentions

Yufan Li, Weichen Teng, Tien-Tien Liao, Tom M.Y. Lin

The recent rise of economic nationalism intensifies consumers' patriotic attitudes toward goods or services and thus encourages enterprises to build patriotic brand images…

Toward a supply chain risk identification and filtering framework using systems theory

Jianrong Hou, Xiaofeng Zhao

The purpose of the paper is to develop a methodological framework for supply chain risk management using the hierarchical holographic modeling approach. It analyses supply chain…

Trust transfer and the intention to use app-enabled carpooling service

Minhua Wu, Stern Neill

In China, with the rapid dissemination of mobile communications technology along with congested traffic and increasingly expensive transportation costs, consumers are turning to…